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ent000948-113
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I agree.*?╟≤ Freeman company PUBLIC RELATIONS 11/7 Mr. D. C. McGovern Pillsbury Mills, Inc* Minneapolis, Minn. Pear Don, Attached is a rough sketch and pictures shoving ny idea of the layout fora on the dealer display and dealer ads. This is a suggested idea only, aade to base our discussion on with MOM and the Sands, and naturally 1 believe your art people can really develop their own great ideas* I discussed the tie-in with the MGM picture with Howard Strickllng, Publicity Chief for the Studio, and he thought it was a natural promotional tie-up all the way around. If you have any ideas on how we can develop the studio tie-in further, please let ae know. I believe the idea of using the pic of Cyd Charisse as the attraction shown on the NSW BISCATNX display would lend sore glamor and punch to the layout -** what do you think? Naturally, 1 would not like to use the dice, and so have sketched in another pile of huge silver dollars, the symbol of lias Vegas and the West. Would appreciate your comment and your advice on the next step in the promotion. I would like to show ay Sands-Dunes people and the MGM people a layout from your art department, showing them the play each will get, and would appreciate your keeping me advised on devMbpments. Kindest regards. A1 freeman /d Snc - BEVERLY HILLS, CAL. * 449 SOUTH BEVERLY DRIVE * CRESTVIEW 6-4326 3*$>