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Digital ID
ent000898-021
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I agree.iUlilMMilW 1 FREEMAN COMPANY a, pub/jcists "SAGEBRUSH SHOWMAN" The brilliant splash of color stranded In the middle of the American desert which Is popularly known as Fabulous Las Vegas actually started dazzling the world Into recognizing It as the "entertainment capltol of the world" when a 39 year old show business producer moved from the concrete canyons of Hew York City out to the sagebrush spaces at Las Vegas with his own Ideas about entertainment just four years agot Jack Entratter started the mad scramble among the resort hotels In Las Vegas for beautiful girls and lavish productions, by bringing his famous CopaGlrl theme to the Sands from New York when he opened the hotel In December of 1952. Before that, the six hotels which were In operation then had used their show girls In meaningless and unimpressive stage waits just to break up the appearances of the various acts on each bill. Entratter shocked the rest of the producers In "the entertainment capltol of the world" when he opened his first show at the Bands with 15 of the most beautiful girls in the West, wearing costumes that cost a total of #12,000 - which was more than the headliner Danny Thomas was getting in salaryl Since then, the rest of the Las Vegas show producers have been on a merry-go-round trying to outdo each other with huge production numbers, involving 20 and 30 people in #20,000 production numbers which only run about six minutes. Mid the frenzied rush towards bigger and more expensive production numbers, Entratter has kept his lead by steadily presenting his famous CopaGlrl beauties In colorful numbers that are just "pretty and pleasing". His policy Is to let the nightclub customers see, appreciate and enjoy beautiful chorus girls In pleasant and smooth settings. Entratter*s - more - 9508 W I L SH IRE B L V D . ?╟≤ BE V ERL Y HILLS, C A L . ?╟≤ B R A DSH AW 2 - 8