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ent000854-252
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I agree.iiiimiiiiiiiiim * i Jratt Hark Eimes TIMES SQUARE NEW YORK 36 N Y LAckawanna 4-1000 January 29, I960 Mr. Al Freeman Publicity Director The Sands Hotel Las Yegas, Nevada Dear Al: Back in October when I had the pleasure of visiting with you, you will recall we discussed the possibilities of The Sands Hotel sending a testimonial signed by Jack Entratter pointing out the effectiveness of The New York Times, frequency of phone calls as a result of your ad in The Times and the other various bits of information that would be of interest to potential advertisers. On a promotion of this type we are prepared to use it in the form of New York Times' advertisements in certain trade publications which reach a good portion of the travel agents and the traveling public around the eastern U.S.A. The magazines we use for this type of promotion are ASIA News, Travel Agent, Southern Advertising, Western Advertising and Resort Management. A testimonial of this nature would give The Sands exposure to a large group of people who I feel would like to know more about Las Yegas and who could very well be considered as potential customers. I sincerely hope you will give consideration to this idea and assure you that if there are any questions regarding this, I would be very glad to hear from you at your earliest convenience. Best personal regards. ( APItamt Sincerely, ?╟ ?╟ ALL THE N E W S TH A T ?╟╓ S F I T T O PRINT?╟╓?╟╓