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Maury Stevens Papers (MS-00268)

Abstract

The Maury Stevens Papers are mainly comprised of advertising and publicity materials related to the Las Vegas, Nevada hospitality and entertainment industry from 1953 to 1981. The collection includes both published and unpublished materials collected and created by Maury Stevens as a result of his work in advertising in Las Vegas. Formats include magazines, newspaper clippings, show programs, photographs, and brochures.

Finding Aid - PDF
Date
1953 to 1981
Extent
2.34 Cubic Feet (3 boxes, 1 shared box of film)
2.08 Linear Feet
Resource Type
Papers
Creator/Contributor Links
Conditions Governing Access

Collection is open for research.

Conditions Governing Use

Materials in this collection may be protected by copyrights and other rights. See Reproductions and Use on the UNLV Special Collections and Archives website for more information about reproductions and permissions to publish.

Scope and Contents

The Maury Stevens Papers are mainly comprised of advertising and publicity materials related to the Las Vegas, Nevada hospitality and entertainment industry from 1953 to 1981. The collection includes both published and unpublished materials collected and created by Maury Stevens as a result of his work in advertising in Las Vegas. Formats include magazines, newspaper clippings, show programs, photographs, and brochures. Sketches, scripts, and mockups document the creation of advertisements for Las Vegas area casinos and other businesses. Also included in the collection is a film by the Stevens agency, and correspondence and small artifacts related to Maury Stevens' business and his social life.

Biographical / Historical Note

Maury Stevens (approximately 1922-1982) was a television producer, entrepreneur, and casino executive in Las Vegas, Nevada. He was the editor of several Las Vegas magazines, including Las Vegas Life, Now, and TV Log. Stevens produced many television shows, including The Muriel Stevens Show, a cooking show starring his wife. He founded Las Vegas Television Production Company (LVTP), was president of Trans-American Video (TAV), and co-founded Video Entertainment Industries.

Originally from Philadelphia, Stevens worked for RCA corporation developing large screen televisions in 1944. By the mid-1950s he owned a company that manufactured plastic showcases, counter displays, and furniture. It was successful until an acetylene torch explosion combined with inadequate insurance forced its closure. Stevens then worked as syndicated television show salesman on the West Coast until he settled in Las Vegas.

By the late 1950s Stevens was publishing TV Log magazine and running an advertising agency that handled the accounts of six hotels on the Las Vegas Strip. The magazine later folded, but in the meantime Stevens was hired as the public relations director of the Frontier Hotel. General manager positions at the Thunderbird Hotel and the Aladdin Hotel and Casino later followed.

Stevens' main interest was in television production. He produced many programs, including his wife Muriel Stevens' syndicated cooking show. Maury Stevens founded Las Vegas Television Production Company (LVTP) with equipment leased from Jack McClenahan's company Trans-American Video (TAV), which was the largest independent videotape company in the world. In 1976 Stevens sold LVTP to McClenahan and became president of TAV. McClenahan sold TAV in 1977, but Stevens remained in the company as president of Nevada operations. In 1978 Stevens and McClenahan founded a production company in Las Vegas under the umbrella corporation Video Entertainment Industries.

Source:

Thompson, Gary. "Maury Stevens' Dream Is Becoming A Reality." The Advertiser (a publication of the Las Vegas Sun) (Las Vegas, NV), April 4, 1979.

Arrangement

Material remains in original order.

Preferred Citation

Maury Stevens Papers, 1953-1981. MS-00268. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada.

EAD ID
US::NvLN::MS-00268
Immediate Source of Acquisition

Materials were donated in 1986 by Muriel Stevens; accession number 1986-066.

Processing Information

Materials were minimally processed by Special Collections staff in 1986. In 2015, as part of a legacy finding aid conversion project, John Grygo and Emily Lapworth revised and enhanced the collection description to bring it into compliance with current professional standards. In 2020, Jimmy Chang added materials to the collection.

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