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ent001531-172

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ent001531-172
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    University of Nevada, Las Vegas. Libraries

    EXPLOITATION PLAN General ---- PHASE I: PHASE II: The Milton Berle Show 1. A live telecast of the Milton Berle NBC color television show from the Sands Hotel on Tuesday, February 21, from $ to 6 PM* 2. Show to tie in with World Premiere of ?╟╓?╟╓Meet Me in Las Vegas" to be staged later that night* 3* MM to bring down stars for the Berle show, for appearances -?╟÷ shown as they enter the Sands in Premiere dress ?╜?╟÷ shown as they ringside in the Copa Room during the Berle show. U* Berle to show clip from the movie, tying in appearance of Cyd Charisse and Dan Dailey onstage with him during telecast. 5* Berle to promote the World Premiere of the movie, talking about the MGM stars appearing on his telecast being present for the Premiere* World Premiere ?╟÷- "Meet Me in Las Vegas" 1* To be staged at the El Portal Theatre in Las Vegas, with tickets sold to raise funds for Variety Tent #39 School for Handicapped Children* Tickets scaled at #5 and #10* 2* MGM stars arrive by Sport Car Caravan by 8 PM for Premiere activities outside theatre. 3* Introduction of Cyd Charisse and Dan Dailey onstage at the Theatre ?╟÷ introduction of other stars in their seats ?╟÷?╟÷ presentation of Appreciation Plaque by high public official to MGM and Pasternak* U?? Movie to be shown at 8:30 PM* ..* .Action Plan