ent000898-037

WHY COMPILATION OF WHO'S WHO IS CONTINUOUS- AND WHY YOUR COOPERATION IS NEEDED NOW Thorough testing for many years preceded the permanent adoption of the practice of continuous compilation. Obvious improvements in reference serviceability, exceedingly important because they provide increased timeliness, become practicable when those coming under the Who?╟╓s Who standards are con- tinuously selected. Editorial advantages are effected by continuous compilation, since the levelling off of the Editors?╟╓ task eliminates pressure ?╟úpeaks?╟Ñ that may cause some who should be listed to be over- looked until a later volume is in compilation. Sketches of new biographees are continuously being put into manuscript form under this procedure and are quickly available for advance pro- duction requirements. FLEXIBLE PRODUCTION SCHEDULES UTILIZED In the production of each edition of Who?╟╓s Who in America as now carried out, it is possible to utilize late data far more effectively than is practical under a schedule which sets an inflex- ible closing date for the entire book. Under present procedures, the entire typesetting and printing operations involved in producing Who's Who are scheduled in such a way as to assure (and in a way which makes essential) the production of a certain portion of the volume each working day, starting with the letter ?╟úA?╟Ñ and ending with ?╟úZ,?╟Ñ for strict adherence to alphabetical sequence is absolutely essential, even at the cost of timeliness. This procedure means that, even with the use of the most modern equipment and methods, the early sections of the book, containing names beginning with the first letters of the alphabet, are necessarily closed approximately seven to eight months in advance of publication date. .This early closing is forced by the fact that, even after almost a year and a half?╟╓s compilative effort, the actual manufacture of ?╟úWho?╟╓s Who?╟Ñ still requires a number of months. (The manufacturing operations involved are equal to the manufacture of more than 2,500,000 ordinary novels.) LATEST LISTINGS SECTION AIDS TIMELINESS To compensate for the deficiencies which obviously would otherwise occur, the Editors some years ago adopted the concept of continuous compilation and revision, referred to earlier, and the editorial device known as the ?╟úLatest Listings and Sketch Additions?╟Ñ section, which appears in the final pages of every Who?╟╓s Who. Continuous compilation makes possible the gathering of cor- rected-to-publication data, and the flexible closing schedule, together with the ?╟úLatest Listings?╟Ñ section, permits the most efficient possible utilization of these data. It is against this complex background of editorial and me- chanical requirements that your immediate response is urgently solicited. The Standard of Excellence in Biographical Reference ?║3 WHO?╟╓S WHO IN AMERICA Since Its First Edition in 1899 FACTS ABOUT VOLUME 33 You will be listed in the new volume along with other successful men and women selected for meritorious achievement * For many years, those so picked have held steadily at about three for every 10,000 of population. SCOPE: The ?╟úin America?╟Ñ in Who?╟╓s Who in America is used in its established western continental meaning ?╟÷ ?╟úthe Western Hemisphere?╟Ñ ?╟÷ and carefully selected groupings representative of Canada and Latin America are listed. SIZE: Over 3,600 pages?╟÷in the easy-to-use library format?╟÷yet handy because the large page type area provides a ?╟útaller and thinner?╟Ñ Who?╟╓s Who (WVa inches high, 8 inches wide, 33A inches thick). REVISED: More than 56,500 concise, up-to-the-minute, daily-reference-useful biogra- phies, each diligently revised and brought down-to-date, by, in most cases, the person sketched. Increased content ?╟÷ more ?╟úlate data?╟Ñ ?╟÷ made possible by special binding arrangements. Printed by the latest processes from plastic plates on paper especially manufactured to the Editors?╟╓ weight and opacity specifications. AUGMENTED: About 7,500 entirely new sketches, never before appearing in Who?╟╓s Who, of outstanding, living Americans who make today?╟╓s headline news, and of notable men and women elsewhere so intimately connected with this country by achievement or current prominence that they are subject to national reference interest in America. A dummy of the new edition of PRONUNCIATION: Pronunciation of difficult?╟÷ hard-to-say ?╟÷names is given in the Whos Who, the thirty-third issu- ?√ß ?√ß 1 , . g , , / m S ... , ; ance since Volume I was published first iine W sketches directly after the name. The standard diacritical symbols are in 1899. (Weight over 8 pounds.) used throughout.