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ent000984-144
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I agree.A1 Freeman December 26, 1957 Director of Publicity Sands Hotel Las Vegas, Nevada. Dear Al: The enclosed copy of a letter to Mr. and Mrs. Ben Silver ^?╟╓vacationing- in Florida) will serve to alert you that you might be hearing from them very soon with regard to our promotion for a "HOLIDAY AT THE SANDS" Mr. Silver is Secretary-Treasurer of the Hinky-Dinky Food Chain, one of the largest in the country. But he is still very thrilled over winning the Holiday at the Sands. I am sure that you have already thought of taking several pictures of him and, his wife during their visit for your publication. I would merely like to suggest that Silver?╟╓s picture in your publication would make a very good mailing piece for that list which we supplied you. As you know, these people are interested in each other?╟╓s activity, and such a mailing piece ( single page print would be adequate) would be read and remembered. Just one thing, don't forget to let Mitten's Letters in on this. What' s new and how are you? Anything more on Wide, Wide World. Last I heard they were planning the Western Saga ( Rand McNally) as theii^ last show of this season in April. Jesse Taub from my old office ( I left Harshe-Rotman to build my own stable of PR accounts. Mitten's is one of them) should be calling on you soon with respect to that Mosler deal. Personally, I don't see how it can work if you do not have a Mosler safe now. If you hear of any clients who want some solid representation here in New York, my way. All best to you, Al, and my personal wishes for a prosperous and happy New Year. Cheers, / (_, \[Um*- ENCL: Paul W. Frillmann NEW YORK OFFICE 39 West 60th Street New York 23, N.Y.