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ent000983-031
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I agree.TRANS WORLD AIR LINES, he. 380 MADISON AVENUE NEW YORK 17. NEW YORK, U.S.A. September 21, 1954 Mr. A1 Freeman The SANDS Las Yegas, Nevada Dear Ali Don Hunter gave me a copy of his letter to you in which he referred to a Las Ye gas poster. As he confirmed to you, we will be very happy to work along with you on this basis, paying for artwork up to f1,000 and letting you produce the posters through your own supplier. As Carl Finkbeiner, of this Department, sent you (through Don Hunter) at least one finished comprehensive sketch in color, we were wondering why this sketch could not be adapted; in a passing reference at Chicago Don told me that this apparently was not what you had in mind, but neither Carl nor I have yet had any specific reaction as to exactly why the sketches we submitted were not acceptable. Before you go too far with your own sketch ideas we would certainly appreciate seeing some color roughs, even before you develop a color comprehensive, so that we can exchange ideas on the subject and treatment. If you should have something to show in the way of sketches within the next week or so I would appreciate it if you would address them to Carl Finkbeiner here at this same address as I expect to be out of town for about ten days# We promise to * a quick reply# AVery truly yours, Henry G. Riegner Director of Advertising cc: Mr. Ben Goffstein Mr. Carl Finkbeiner Mr. Don R. Hunter U.S.A. ?╟≤ EUROPE ?╟≤ AFRICA ?╟≤ ASIA