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Digital ID
ent001428-011
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I agree.THE BASIC PRQGRM 1. "COMING" ADS a. b. c. d. For newspaper advertising ?╟÷ 3 column x 5 inch ad. Prepared for use in any market on a uniform, standard basis with the name of the franchised baker dropped in type inside an art element on the ad. 1 franchised baiter could run this ad on his present contract rate without incurring any additional ex- pense. In markets where color is allowed on any size ad using a bright yellow for the hair and halo would increase the impact. This ad to be furnished in mat form to franchised alters at the expense of the National Promotion Fund. ?Σ≤L??ri?ia?lartworit and the first plate production costs should oe borne by Regan Bakeries, as this ad has been completed to provide a specific and con- ite ?½?·amPle for the Presentation now being drawn UP by the General Mills advertising agency. that Hoisum is past this "coming" stage ?╟÷ and I believe that eventually Regan should be re- imbursed out of the National Promotion Fund for the initial cost of preparing this ad. 2. "COMING" TV SPOT a* n'nS*ihL0r flip ?½ard to be used in a 20-second spot on a heavy repeat schedule. ^ b. Slides or flip cards should be furnished to the ?╜UoTtad er at the sxpense ??f the Hational C* COTSt the first slide or fliP card should be borne by Regan Bakeries, and eventually should be it^ets^olM^ ??f thG Watlonal Promotion Fund when it gets rolling. -2-