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ent001143-003

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ent001143-003
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    University of Nevada, Las Vegas. Libraries

    NIGHT LETTER - DATELINE LAS VEGAS, NEVADA - 9/11/67: LAS VEGAS CAESARS PALACE HAS ENTERED INTO A LONG TERM CONTRACT WITH FRANK SINATRA TO PERFORM AT THE PLUSH $25,000,000 HOTEL, IT WAS ANNOUNCED BY ITS MANAGEMENT. CONCURRENTLY, CAESARS PALACE HAS ALSO ACQUIRED CAL NEVA LODGE AT LAKE TAHOE FROM SINATRA ENTERPRISES. SINATRA, WHO HAS BEEN APPEARING AT THE SANDS HOTEL IN LAS VEGAS FOR MANY YEARS, WILL PLAY ABOUT TWO ENGAGEMENTS EACH YEAR. THE CONTRACT IS FOR A THREE YEAR TERM. THE ACTOR - SINGER WILL ALSO APPEAR AT THE CAL NEVA LODGE. SINATRA'S FIRST APPEARANCE AT CAESARS PALACE WILL TAKE PLACE AS SOON AS THE HOTEL'S SCHEDULE PERMITS, PROBABLY EARLY IN 1968. CAESARS PALACE IS ADHERING TO SINATRA'S POLICY OF NOT REVEALING THE FINANCIAL TERMS OF THE CONTRACT, OR OF THE SALE OF THE LAKE TAHOE RESORT. THE HOTEL WILL BUILD A NEW HIGH RISE IN ADDITION TO THE EXISTING CAL NEVA BUILDING, AND WILL OPEN THEM ON A YEAR ROUND BASIS UNDER CAESARS PALACE MANAGEMENT. THE NEW EDIFICE WILL BE COMPLETED BY JUNE OF NEXT YEAR AND WILL OFFER THE SAME STAMP OF LUXURY AND ELEGANCE THAT CAESARS PALACE ENJOYS. CAESARS PALACE MANAGEMENT STATED, "WE ARE EXTREMELY PLEASED AND HONORED TO HAVE MR. SINATRA JOIN OUR ARRAY OF THE WORLD'S LEADING ENTERTAINERS. THE ADDITION OF MR. SINATRA CONTINUES OUR POLICY OF OFFERING THE BEST ATTRACTIONS IN THE ENTERTAINMENT WORLD."