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ent000964-007
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I agree.3 ' #2 U/16/56 ational retail hardware association Mr. A1 Freeman U - The Jackpot Prize -winner will be introduced to the assembled delegatesat the National Congress in Toronto, July 26th (if he is present)p or he will be acknowledged and it will be pointed out to the assembled delegates that this winner will spend five days at the Sands Hotel in Las Vegas. We will outline some of the privileges this winner will enjoy such as meals and dinner shows in the Copa Room and reservations for other shows at other hotels in Las Vegas through your good offices, etc. 5 - We will get out a bulletin to all our 37 state and regional offices with a news release they can pick up and print in their bulletins to our 23,000 members and wholesaler sales- men associate members, pointing out that the Sands Hotel has been selected as the official resort for the Jackpot Prize winner* Copy is attached. There will be other promotion opportunities develop between now and the time of our National Congress. I will send you copies of all the material we get out. In our pre-promotion for next year's Hardware Week, the Jackpot Prize winner contest, and all the other Hardware Week literature, there will be innumber- able opportunities to publicize the Sands Hotel. You will certainly get the works for next year, and we will look forward to a pleasant working arrange- ment both this year and in the future. It is a genuine pleasure to have this opportunity. As soon as our Jackpot prize winner is selected, I will advise you and Mr. Jack Entratter of the Sands Hotel so that Jack can extend them an invitation on behalf of the Sands Hotel. Cprdially yours, R. Olmsted 'PROMOTION MANAGER FRO/ef