Skip to main content

Search the Special Collections and Archives Portal

ent001464-006

Image

File
Download ent001464-006.tif (image/tiff; 100.4 MB)

Information

Digital ID

ent001464-006
    Details

    Publisher

    University of Nevada, Las Vegas. Libraries

    Main Offices 115 W. Sunrise Highway Freeport, LI., N.Y. Tel. FReeport 9-8531-8538 Letter No. 1327 Somebody said it couldn't be done But they with a chuckle replied That maybe it couldn't But they wouldn't be one To say so until they had tried. (Mrs.) Patricia Thibodeau Kennedy, Publisher Mail Address: P.O.Box 263 Freeport, L.I., N.Y. August 27,1965 *************************** The above is the spirit of the Schenley team ?╟÷ the spirit that accomplished the out- standing 1965 Diamond Jubilee Merchandising Mart and show which last week we again had the pleasure of viewing in Las Vegas. We went to Las Vegas with two purposes in mind - first to see if the show was really as good as we reported it was in our July 30th Newsletter and second to get the reaction of the distributors West of the Mississippi to the mart. We found we were right in the first respect and in the second respect we found the distributors highly enthusiastic. It is still amazing to us that this could all be accomplished in such a short time - approximately 45 days. Bernard Goldberg emphasized at the meeting that he couldn't take credit for the results - not more than 10% at least - but that he had simply pushed the button to start the machinery going. However, One thing is certain: Mr. Goldberg, who took over as head of Affiliated Distillers Brands Corp. about a year and a half ago and only recently celebrated his 41st birthday, is truly one of the young giants of the industry today. IMPORTANT FOR IMPORTS TIME reaches almost one-third of all U.S. fami- lies who served imported wine last week?╟÷and over two-fifths of all families serving imported beer or ale. Source: Simmons Study 1964