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Freeman company PUBLIC RELATIONS JACK ENTRATTER INTERVIEW ERIC SEVEREID HEWS SHOW 1/18/56 YOU CAW SEE BY NOW THAT LAS VEGAS IS STILL QUITE A PLACE, WITH ALL THE NEWS ABOUT CLOSING J&fc^THREE NEW HOTELS. HERE AT THE SANDS, OUR BUSINESS IS UP 27% OVER LAST YEAR AT THIS TIME ?╟÷ OUR RESERVATION REQUESTS POUR IN AT THE RATE OF 750 A DAY ?╟÷ AND I HONESTLY BELIEVE /?·^J JO MP, THIS IS JUST THE BEGINNING. .-HOBE THAN 7 MILLION PEOPLE HAVE BEEN TO THE SANDS ?╟÷ AND I BELIEVE THEY COME HERE ONLY BECAUSE THE PUBLIC IS TREATED COURTEOUSLY, GIVEN A GREAT VALUE FOR THEIR MONEY, AND WE MANAGE THIS PLACE AS A FULL BIG-TIME BUSINESS. E ARE 7 HOTELS LIKE THE SANDS HERE ON THE STRIP THAT ARE ALL DOING BETTER BUSINESS THAN EVER BEFORE ?╟÷ THE LATEST 3 NEW ONES FAILED, I BELIEVE, BECAUSE TOO MANY HOTELS OPENED AT ONE TIME AND DIDN"T GIVE THEM A CHANCE TO CATCH ON. IT'S BEEN PROVEN VERY DRAMATICALLY BY ACTUAL EXPERIENCE, THAT LAS VEGAS RESORT HOTELS MUST BE RUN AS A SOLID AND PROMOTED INVESTMENT ?╟÷ AND I BELIEVE THERE IS NO LIMIT TO THE SIZE OF THIS DESERT ENTERTAINMENT CAPITAL OF THE WORLD AS LONG AS WE FOLLOW THAT RULE. AT THE SANDS, WE HAVE GREAT FAITH IN THE FUTURE AND HAVE BOOKED SUCH GREAT STARS AS DANNY THOMAS, LENA HORNE, FRANK SINATRA, MARTIN & LEWIS, KING COLE, MARGUERITE PIAZZA, LOUIS ARMSTRONG, PETER LIND HAYS AND MARY HEALY AND PEGGY LEE, WHO OPENED HERE TONIGHT, FOR THE NEXT THREE YEARS. THAT'S WHAT WE THINK OF THE FUTURE OF THIS TOWNE.V?·RtV' H,US/ CA1- * 449 $OUTH bEVERIY DRIVE ?╟≤ CRESTVIEW 6-4326