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jftME 9th, 1952?? Hands-in-ppck@ts town they call it Glitter Gulch by DAVID LIWIN, cabling from the desert city of LAS VEGAS {Nevada). ?╜?√ß || AASTEN your mon^HBtf-Las Vegas is ??H. just ahead," says tl^??aa in the next II : seat as the plane sfpihgs low over the desert and heads for the sandy-strip that is the ;;airfiel(0??:' Las Vegas is a city built <Sf|slot machines in the desert in the only State in the Union where .gambling is legal. As a by-product it has become ?one of the most important show business centres of the world. Suddenly, out of the sand, the old Western frontier town has. crowded into a strip 14 miles long seven luxury hotels rating five stars in any guide. Glitter Gulch is 4he local name. in pockets in Las Vegas may mean idlenessr-but more often it is a sign of a money-searching gambling- fever. WSm Desert stars TWICE ,every night and three times* on Saturday the restaurants of every hotel present full-scale cabaret shows. The stars of the, desert night lite include Betty Hutton, Tallulah Bankhead, Van Johnson, Jimmy Durante, Joe E. Lewis, Jane Powell. '"In every case they are supported by three or four West End- standard acts and a full line of show girls. - 'The prices are knock down and give away. There is no cover charge. The price of' the cheapest drink ?╟÷ 3s. 6d. ?╟÷ will %ive; you a table. There is no obligation to buy dinner. :. The stars are offered salaries Much look like telephone numbers. Miss Banknead in her first cabaret appearance is being paid ?·33,000 for a month's stay. Betty Hutton picked up ?·8,000 a week. Van Johnson received ?·5,800 foi a week's work. ~'C^' It is crazy but Las Vegas is a mirage in the sand with the shadow of the atom bomb explosions just 65 miles away. ' The money is here because of the gambling, and the entertainment is here to entice people in to gamble. Every hotel on the strip is a casino?╟÷with rooms. There is ho lobby or lounge ?╟÷but a vast arena crowded with slot machines, roulette wheels, dice games. The currency is still the old-time basic silver dollar . . . and there is never a . moment when a roulette wheel stops spinning. Amateurish ?╟≤ONTE CARLO.J] i a t e u r i s h co|- . pared with- thfe. Gambling in Las Vegas isj'a calculated scientific industry. Meals in hotel rooms are ais- couraged?╟÷it takes people away^ from the gaming rooms. Tennjf is not available because it is too tiring. Women used to come here to spend the necessary six weeks for a quick divorce. They are barred from the big hotels on the strip because it : was found they did not gamble as they waited for their decrees. Lost money THREE or four days is considered a useful stay because m that time you will either have lost your money or if you have not ihen the chances are you are not a gambler and your hotel room "is needed for someone who'is;' The prosperity of Las Vegas (pop. 37,000) and. the entire State of Nevada (the size of England with* the population of Southend) is based on gambling. The only worry about the atomic explosions out in the desert is that they might disturb the balance of the roulette wheels. Even the petrol stations, the barber shops, and the drug stores have a gaming machine to help' the customer get ?╟≤ nd of his loose" change. Walk with me along the desert The hotels have romantic i names: |3>Rancho, the Last Frontier;,^^yit.''*,iamingo, the Desert Iip^eMilinderbird, the I Sahara, .at?½ thef Sands. They have- wide- fronts, air- cbnditionecTrodms. fawns where i no grass ever'grew before, swim- | ming pools, and three sets of staff for 24-hour-a-day service, j The Sands cost ?·1,500,000 to touild this year. In New York jLwould take nearly 15 years to get, that money back. In Las Vegas Jack Entratter, who runs the Sands.- estimates it will take only five years. ^i^ smile E NTRATTER is a tall, ! Targe man with a i Shys-smile and a soft ] voice. He.never gambles, but he explains ijn'B: whole gambling operation. * i g We make a loss on the hotel ?╟÷on the food, the cabaret, ! everything. The profit comes from the gaming tables. ?║g&?· "To get people in we need i big acts. I We pay enormous j money to lure artists away from New York or Los Angeles." Last year 7,000,000 people came to Las" Vegas. Fear HEN it is dawn over the desert the gaming v v rooms along the strip are still rilled with people trying to win back the price of the evening's entertainment. The women may wear evening dress ?╟÷but- the men have open necked sports shirts still. ?√ß??<<*3e Las Vegas has more star cabaret than New York or the West End of London. It is still a frontier town. But the fear is no longer the desert or the Red Indian. . The fear today is that gambling might be made legal somewhere close by and then the show business-gaming boom would go bust. cJilli JUL ens PRESS CLIPPING BUREAU Established 1888 LOS ANGELES San Francisco Portland - Seattle ens PRESS CLIPPING BUREAU Established 1888 LOS ANGELES San Francisco Portland - Seattle Washington, D. C, Star (Cir. 214,212) JS'qJjywood, Calif 5* "X* Reporter ^.^Cir. 6,821} SANDS, LAS VECAS B LAS VECAS.?╟÷TheSands Hotel's/ I Cop^. Room has brou?║fln3ack Lena ' , Horjjje, /a&uri/ig Jack Entratter's of \"' sockj&jtawa/ce for the next three weeks. Miss rlorne is the first entertainer to play a return Sands engagement. Miss Horne has added new numbers and throughout her 30 minutes her dramatic intensity electrifies the audi- eog^ln an extremely tight-fitting gown that encases her sinuous body, accentuating symbolic expression to her sexy vocals, Miss Horne engulfs entire audience from her intro number, ""It'll Come to You."" ""Haunted Town,"" the deepest of blues numbers; the light-hearted ""Beale Street' and the Horne perennial, ""Love,"" send her winging. The star thrills with her consummate artistry in ""Consequence"" and ""Papa, Don't Preach To Me."" The clever lyrics of ""I Love To Love,"" as [ delivered, are enhanced sensations I As the certain ia drawn, Miss Hot [ responds? wjjh rfer all-time succa > ""Stomiy Weather,"" providing a roo / shaking exit. mm Lennie Hayton conducts during Mis^ ?╟≤ Home's performance, including||pmongk' the musicians of Ray Sinatra's orch, his own drummer, pianist and bass. Hayton is superb in his support of his wife. Luxor Cali Cali, an illusionist with little chicks, coins, corks, cups and handkerchiefs, keeps the audience amused for 17 minutes. Lou Wills, Jr., climaxes a good soft- shoe, plus acrobatics, by performing four full - twisting butterflies, rarely j seen on any stage. ?╟÷Bob Clemens. j Tnollywood Diary Unknown May Get Role From Shelley HOLLYWOOD. Shelley Winters jgfil scream, hut it. looks like a sure thing %&&&*-&: chorine **^peima Lee Hickey?╟÷at 'the ^^,%fr JMfifil .Jiffi Las * Vggas will get the May tfflymFrQle in ""Caine Mutiny."" She made a great test. Gary Cooper will meefcAwife Rocky and daughtej^Maria w'len they arrive in 15gagace nfc.;t| month, and all thr#vwill theL motor through Ejqgfpe. Before Yul Btyimigf returned to New York, he talked with C. B. DpMille on the Herod role in ""The Ten Commandments.""... Evelyn Key es' |?·i&'. only Mike Todd in Manhattan. Hate to say this, but in spite of her denials, it could be serious. The guy has a^w'^jj&fch him. Jerry ^Jtlct waiits to film the life of CJjfef^J^the Luce. That's one reasbn^^^tfie dashed to New York ^ip^aek over the week end.""."" ... I hear from France that ""Dusty"" Negulesco has hired the same divorce lawyer that Rita Hayworth hadJ By Sheilah (^aham JUL _______ ?Θ╝nS PRESS CLIPPING BUREAU Established 1888 '*:' San Francisco Portland - Seattle Redondo Beach, Calif *&P'' Daily Breeie Bp (Cir. 9,872) w1)UN231S53.It WIN' WITH DANSON: y Der Binale's Mew Western Record Already Stamped As Definite Hit By TOM E. HOLLYWOOD ?╟÷ new - recording of DANSON Bine Crlsby's _ iTenderfoot"" is eal Western cgKb% sdlg, yet it iGfspjJletely lacks :jth?· twang of the iiusual music ofj ;this type. Bingj whistles and] Isings it with an ease and all' the authority of real cowhand riding the range, and ?╟÷ why shouldn't he? this is a natural for ""The Groan- - srassHHSBSHsr He's ^eeni riding the range on his Elko, Nev, ranch for lo these many years and has been a good teacher to four of. his own ""tenderfoot"" pupils, his sons, who have turned to be pretty good' cowboys DANSON across country on a talent scout-| ing tour. out ,. themselves. The lyrics are refreshingly new and sincere. They tell simply and honestly the story of a ""Tenderfoot"" and the various stages in his routines that eventually make him a cowboy. It's really gratifying to once again hear a song that doesn't rely on broken hearts or unrequited love for a. gimmick. In fact, the only ""gimmick"" in this tune which is destined to become another of the Crosby classics, is its basic theme, which is as refreshing as the outdoors itself. After listening to the promotion record sent to me,, several times, and then hearing Bing do the song on his show last Thursday, this tenderfoot couldn't wait to get into V Western regalia and head for the open range., Crosby is darned careful in his selection of numbers for records, as he doesn't cut too many a year these days, so, upon the basis ofj his selection alone, I predict this will make the Hit Parade in the not too distant future. THE MARY KAYE TRIO, radio, television and. night club performers, open a starring engagement at the Mocambo tonight. It was just a year ago that the Trio won such favor at Charlie Morrison's night spot, and have skyrocketed during the months they have been appearing throughout the East. These versatile artists sing, play musical instruments and give out with comedy that is outstanding. It looks like ""Uncle Charlie"" has another season of SRO on his hands! DOWN TV-RADIO ROW . Alice Baker (Alice .Weaver of Broadway) has joinea her husband, Art, for the first vtime as husband and wife combination, to do. a series of one-minute film commercials . . . Walt Disney is now planning to enter television film production, but has no intention of releasing any of his present films to TV . . . Barry Fitzgerald is due to star in a TV series about the adventures of a parish priest ... Peter Lind Hayes and Mary Healy, who open in the Cocoanut Grove at the Ambassador tomorrow night, are readying a weekly TV-film show called ""It Seems Like Yesterday"" ... Martha Wright, star of ""South PacifiCj^^bel^^lined up for her own TV musical'""shew . . . Dinah Shore has turned down $25,000 a week atnj th?·^&fflids, Las Vegas (gosh, I wish I f^ftnW^srpjg]) Mr. Entratter: I'll try for a heck of a lot lessPfaK^Eddie Cantor heads I NEWS 'N' NOTES,:5%_k Tonight will be officially proclaimed ""San Fernando Valley Night"" as amateurs from this area parade before .'the cameras at KHJ (9) at 7:30) during ""Your Town's Talent."" ""The Split Second,"" an eerie ex- ursion into abnormal psychology, will be the offering on the ""Plymouth Playhouse"" at 8 from KECA Vfri -Screen and stage"" actress Geraldine Fitzgerald heads the cast of prominent performers. &H ?╟÷o?╟÷ Comedian Bert Lahr Substitutes for Joe E. Browii tonight on the ffinal show of the season, during ""Circus Hour"" from KNBH (4) at is: 30. mkm v . v.^-0'?╟÷ ?√ß-. ML?╟÷ ; The mainvevent from Olympic* Auditorium's ""boxing features Ra mon Tiscareno versus Santiago Estehan -?╜, m ^s;* ?╟≤ ld-roufider from KLAC ""W starting at-#30. v Reba Tassel and Joseph Weis- man star on the Alex Furth dra^ ma,. ""Circus Story,"" during ^ the presentation'"" of ',""Danger"" from KNXT (2). at 10.;-sBMbtbry tells the jealous love of ft^ji?║circus performers for the same woman. THOUGHT FOR THE DAY . You can't blame a guy for not wanting to hand - over alimony dough to his ex-wife while some other guy is getting the interest! BREAK UP COMBINE Bonn; Germany W?╟÷The Western Allies announced that they are. breaking up the-vast coal proper-: ties of Germany's former Verein-J igte Stahlwerke (United Steel Works) into eight new companies. This is another step in the Allied program to smash the big coal a^d steel trusts which helped J^- nance Hitler's rise to power. jfT "