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* Mr. Ben Goffetein page I October || 1954 b. Mr* Frank?? is ?√ßworking on a special promotion which involves direct exposure, as wall as direct mailing, with the Town Club of Chicago, This will Involve eight sailings covering eight months to 3,000 above-average income members of the Jewish group in the Chicago area, A direct tour of 30 Town Club members to Las Vegas is a part of this premotion, Estimated cost ?╟÷ $500, This includes only the high spots of the Town dub promotion, there being many smaller aspects, all of which add up to a most important promotion from both Las Vegas and TWA stand- points, ' 8, General .Br.omo.tlon, .meters,.and..gtoalak. .dijstrl.but.i.on^ Effective Monday, Octobar 11, the entire sales staff of TWA in Chicago will be turned loos?? to get posters, gadgets, gimmicks into as many store interiors and windows as possible. We feel that much more could be attained In this category if we had some Las Vegas material, such as posters, framing prints, etc. However, we do have a large supply of the Las Vegas Swirls and the various resort literature which will be used to good advantage. In addition, the Agency men in Chicago, numbering three, are going to cover every Agency with the same literature and Las Vega?? material. The Connie tell poster is being overprinted for various uses wherever we can obtain a spot such as the airport in the finger ramp locations, City Ticket Offices, agency locations, and ether representative windows# 9, Publicity, John Gorria is today giving you a complete fill-in of this matter* Mr, Corris will explain all aspects of the press flight, the utilisation of therbhree Las Vegas lovelies, along with Aba Schiller and Eugene Murphy, and the other publicity activities that are being planned for their approximate nine-day stay in Chicago. The above is pretty much of a thumb-nail description of what has been going on until now, and as you can wall realize, Ben, the details of *11 these undertakings are so voluminous that to go into them in letter form down to the last detail would only take up space and would not add anything except detail-wise to whet I have already expounded upon. From the sketches I have given you above, I think you have a bare out- line of what our activities have been up to date, and since this promotion is going to go clear into January or February wherever possible, I think you can see that there is quit# e bit to come within the scop?½ of our #6,500 budget limitation.