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in an C-story building will be started in March. That'll make 376 rooms - which means a house of 1600 people at full occupancy - and 727 employees - with j?╟╓early traffic to Las Vegas now an estimated 12,000,000. The tips of the entertainment magnet that Jack uses to keep this house full and prosperous are soldered with solid gold - in the form of the greatest talents in showbusiness. In power-house succession, every three or four weeks, he offers to the public Danny Thomas - Lena Home - Red Skelton- Carol Burnett - Frank Sinatra - Jerry Lewis - Sammy Davis Jr.- Dean Martin - Wat King Cole - Peter Lind Hayes and Mary Healy - Vic Damone - Steve Lawrence and Eydie Gorme - Paul Anka - Jan Murray - Allen and Rossi. These are just the steady Heavyweights, which can be counted upon to put 1050 people into the Copa Room every night, night after night, week after week, and year after year. Entratter has sprinkled a few other great names into his star field of clover, such as Tallulah Bankhead, Judy Garland, Marlene Dietrich, and Van Johnson. The gold-tipped magnet drew - the Sands grew. And is still growing as Entratter replates the tips with new stars, new attractions, and new innovations in the mad scramble for business-producing entertainment that is Las Vegas today. To get the stars that draw the business into the Sands, Entratter had to start back in 1936 when he first worked at the French Casino in Wew York as assistant to producer Clifford Fisher. His affinity for making friends of the stars, future stars, the struggling performer, and stars of the business world as well, seemed to be a natural one of friendliness, understanding and patience. Up the ladder, from the French Casino, to the Stork Club, then to the Copacabana in 1940 as a part owner and producer, and finally as president and producer at the Sands, these qualities have been rewarded* His stars are his friends, - 3 -