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Digital ID
ent001428-012
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I agree.3 "COMING" RADIO SPOT a. A 20-second announcement based on the same message as carried in the newspapers and TV ads ?╟÷ to be used on a heavy repeat schedule. b. These radio spots should be furnished to the fran- chised baker at the expense of the National Pro- motion Fund. c. The cost of the first radio spot which we are using in the General Mills presentation should be borne by Regan Bakeries, and eventually reimbursed out of the National Promotion Fund* 4. "ONCE UPON A TIME" FOLDERS a. Using the same artv/ork and idea as the Cedric Adams story in Minneapolis, we will reprint a story on Angelita?╟╓s Bread which we will try to have printed by the top newspaper personality in a new market. b. This folder will serve as an information piece for the public, the grocers themselves, and the sales personnel of the franchised baker's company. c. Once we get this folder prepared, we will then aim in our newspaper ads, TV and radio spots to get the public to ask the grocers for this free story. As the requests from customers increase, so also should the grocer's interest in Angelita's Bread increase. d. The cost of printing up this folder should be borne by the individual franchised baker inasmuch as we will have to reprint a new story in each market if we are successful in getting a top per- sonality in the newspaper field to write a compre- hensive story. Y/e would still use the same four* color process plates which have already been paid for by Regan ?╟÷ and merely substitute the picture and name of the writer of the story in this printing* This will reduce the cost at least 30%. e. These folders should be ordered thru the Angelita's Bread Company in Minneapolis by the individual fran- chise baker. The work will then be done by the -3-