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ent001486-062

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ent001486-062
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    University of Nevada, Las Vegas. Libraries

    freeman company pub/fc/sts PLANNING PAGE 15 1. This is the sunshine page and the headline seems pretty good, although I would blast the whole page in bright yellow, and not follow through the color scheme as we have on the other pages. 2. Copy block "A" needs some thought about the elevation of the town - and the fact that each year since 1952, we have averaged 355 days of sunshine. I believe we should delete the bikini girl and instead use Vegas Vicki, even if we use her face and scarf while she is dressed in a full bathing suit. 3. The artwork on this page connotes luxury, inasmuch as it shows people drinking while apparently sun bathing, and I would change this to bring it more into the realm of convention members sun bathing in a group ?╟÷ get rid of the bikinis and show a few bathing suits, and get rid of the skimpy men's bathing suits, as they look too vulgar, 4. On this page, I would leave an awful lot of yellow space -- very little copy, and just have it glare up out of the book as a person turns to it -- even though you may have the problem of it being so bright it will immediately take the eye away from the enter- tainment page. 9 5 0 8 WIL SHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611