ent000948-090

FREEMAN COMPANY publicists" ERSFIELD MARKET: As I see it, from Chamber of Commerce reports and from information Mike Shapiro has gathered thru Gene Winer, the business potential for the Sands on this promotion can be broken down into 2 kinds of market: 1. CLASS MARKET ?╟÷ between 5000 and 10,000 top manufacturers, oilmen, potatoe growers, business owners, professional men, most of them reachable thru the following breakdown: Bakersfield Country Club 750 Stockdale Country Club 400 Potatoe Growers* Assn. 100 Rotary Club 200 Oil Producers Assn. Owners of Business and owners of personal serviceslOOO Large farm owners 250 Miscellaneous groups 1000 2. PUBLIC MARKET ---- Bakersfield is a growing city of l6O,O0o people, with another 38,000 people scattered over Shatter, Wascoe, Delano, McFarland, and Taft Counties. Principal industries of Bakersfield are oil production, agriculture and mining. It is one of the biggest cement producing areas in the US, and its cotton crop is also one of the biggest in America, Most of its industries are outdoor plants, with the majority of its workers in the semi- skilled and laborer class, and thus a lower income class. RECOMMENDATION ON MARKET Because of the wide gap in potential wealth between management and ownens on one side of a future Sands market in Bakersfield, and the greater mass of working people, who in a small city like Bakersfield do not reach the middle class income brackets of larger American cities like Chicago, New York, Los Angeles, etc, I recommend a concentrated effort be made to harvest 28 solid, substantial business prospects each week for the Sands trip out of the CLASS MARKET, rather than spread yourself out thin over the PUBLIC MARKET with saturation radios TV, and newspaper advertising. You might fill the 28 seats a little more easily, but the cost per head of obtaining these prospects will be prohibitive. 9508 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611 L\Z 2