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Foew<iw?- Jcjmt \4TV \ -** \ INTRODUCING ANOTHER NEW COLOR TRIUMPH! SIENNA *| Now TABU introduces a startling new lipstick shade that captures the romance and adventure of the desert. It's "Las Vegas" (Sienna), a distinctive color for those women whose modern styling requires a brown-rtone shade. "Las Vegas" is a truly unusual new lipstick. You'll like it?╟÷because it's different. And it's TABU. Ask to see TABU's world-famous shades of red, top.' a Save the case, plated with 24-carat gold. Refills, 75c*. $150 ?√ßplus tax LAS VEGAS: DICE, DOLLARS AND DOOM TOWN PARIS ?╟≤ NEW YORK Ever since Marlene Dietrich, played the Hotel Sahara in an almost transparent gown in December 1953, and got $30,000 a week for doing it, Las Vegas's multimillion dollar luxury hotels have been luring visitors to their plush gambling casinos by offering a never ending round of top entertainers from Hollywood and Broadway. Gambling built Las Vegas, though the Union Pacific is credited with founding it, as a division point on the main line to Salt Lake City, in 1905. When the State of Nevada decided to legalize gambling in 1931, tourists on US Highway 91 first began to trickle into the town in earnest. Then came Boulder Dam and hundreds of construction workers, and overnight Las Vegas became a boom town. Crap tables, roulette wheels and one-armed bandits took over downtown Vegas, which is still ?╟÷ without question ?╟÷ the greatest concentration of both gambling casinos and neon lights in the US. Just before the war, two resort hotels, which featured luxurious atmosphere as well as gambling, were built on the highway west of town. They were El Rancho Vegas and the Last Frontier ?╟÷ the beginning of the fabulous Strip. After the war came the Flamingo, the Thunderbird and Wilbur Clark's Desert Inn, then the Sahara and The Sands. All were big and glamorous, all had swimming pools, nightclubs, restaurants, bars, and ?╟÷ oh, yes ?╟÷ gambling casinos. The boom was on. By this month, the two centers of Las Vegas, Downtown and Strip, were attracting 11 million tourists and $50 million in gambling profits a year. Las Vegas's population had jumped from 8400 to 50,000 in 15 years, and the assessed valuation of its property ?╟÷ throughout the county ?╟÷ had increased from $9 million to $112 million. And its hotels and motels ?╟÷ including 100 new motels in the last two years, can now. accommodate 20,000 guests a night. Last month three hotels opened on the Strip; the New Frontier (a remod- Dietrich's controversial act at the Sahara at $30,000 a week inaugurated the Strip's heavy competition for top-paid Hollywood nd Broadway entertainers. Page 36 Fortnight, June, 1955