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ent000983-017
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I agree.Report on TWA CMcaoe-Laa Vegas, iwwi, . I ..ft ,\ Goff stein and Freeman not with 14 'flsfl officials from Row York and Chicago at the Palmer House or Monday# August 30# and discussed the following planet I |i 7* "ftJft will bring into Las Vegas a press flight of about 12 Chicago press# radio and TV people about October II?½ lesort Hotels will bouse tbs above grow for two nights and three days- with cocktail welcoming party# and usual L?╤ gimmicks?½ Resort Hotels will send back 3 press agents to help bring the press flight here and to kick up some noise in Chicago* Plans for this are attained?½ About Bevember 1# TWA aid lesort Hotels will- kick off concentrated advertising eaapaign in Chicago to build up demand for Las Vegas there?½ BBDO Agency is handling this with Goff stein on approve! of ads# and general caspaign will, be presented to lesort Hotel Committee for approval and discussion?½ Downtown Casinos and Golden ifhgget sharing this with Resorts?½ (Downtown is committed for IBV of total we decide to spend# and OH for equal to what each hotel chips in?½; lift, will also institute another flight direct from Chicago to Las Vegas about September !o# perhaps a first-class flfcht# leaving there IM and arriving in Las Vegas about 5tl0 hft?½ '?·1 *?╟ A will make up a mailing piece for 11*000 top people in Chicago area?½ TiA will give Las Vegas the front page of its travel rate folder, in about 1,000,000 quantity. This is valuable space# and must bo appreciated?½ Baaed on results of 'the Chicago promotion# THAj will go along with a request made by Freeman to institute *<#* flight once a weekend direct from hew York to Las Vegas- about the end of the^yoar. If auccessful# TWA will put it on daily basis# end BEVERLY HILLS, CAL, *214 N. CANON DRIVE ?╟≤ CRESTVIEW 6-4326