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FREEMAN COMPANY pubfic/sts PLANNING SPECIAL PROMTION. INVITE NOW ?╟÷ the top men from the most important and prospective NATIONAL and REGIONAL groups who could bring their convention here, to atfen3 the opening of the Convention Center in August 1959. THIS WILL GIVE THEM A YEAR TO ACTUALLY BELIEVE WE WILL HAVE A FACILITY FOR THEIR CONVENTION will give them a year of THINKING ABOUT LAS VEGAS ?╟÷ even though they may be booked for three more years elsewhere. Plan a junket of these men, Las Vegas paying for transportation, the hotels guesting these men, for a real RED CARPET stay, to let them see at first hand WHY they should bring their convention here. 2* PLAN NOW ?╟÷ topopen the doors for the first time by NUCLEAR ENERGY. We could invite the Government to set up a permanent atomic energy display as soon as building permits which might help execute the plan to open the doors by the future power theme. 3. PLAN NOW ?╟÷ a spectacular show using top stars from the resort "Hotels on the opening convention ?╟÷ perhaps televise the opening and the show stage it for charity. Herb McDonald can elaborate on this. 4. DESIGN NOW Set up a series of 10-15 display case locations in the arcade, thelobby, the hall itself, according to the design of the building, and plan now to sell these locations to national advertisers. This could provide an income to be used for more promotion on the Convention Center. Displays to be elabore, animated, lighted, costly and lucrative. SET UP STROBE LIGHTS while center is being built, plan on series of 1igHts which would permit taking pictures of large groups easily in main assembly hall, in larger meeting halls. If this is not done now while electrical work is being planned, we will have a terrible time getting the proper pictures to exploit the Convention Center once it is built. 6# CONSIDER ?╟÷ idea of painting futuristic dome bright yellow?╟÷ will serve as landmark from air ?╟÷ stand out against desert and mountains ?╟÷ will connote sunshine, 9508 WILSTIIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSH AW 2-861 1 #######