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ent001424-250

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ent001424-250
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    University of Nevada, Las Vegas. Libraries

    THE ANGELBREAD FOUNDATION C\ THE SAN D S H O T E L LAS VEGAS, NEVADA DUD L E Y 7 1 0 0 involve the formulation of a mix which can be furnished to bakers whom we will fran- chise to bake Angelita's Bread. 3. General Hills liked the idea of our strict demands for quality control on any baker wherever we do bake the bread ?╟÷ and they will throw the whole weight of their test- ing department behind the quality control program we will have to set up to make certain that Angelita's Bread, wherever it is baked, will always taste like the bread the Sisters at lose de lima Hospital make* 4. General Mills liked the idea of having Began Bakeries handle the franchising, even to the point of stating that they couldn't go along with our project unless there were a baker like Regan involved ?╟÷ this is because G.M. doesn't want to get a lot of heat from bakers all over the country that they now service with Gold Medal Flour, who might not be franchised to bake our bread* Therefore, General Mills will go along with any baker that Regan and the Foundation select ?╟÷ and they will swing their whole sales force into action to help us determine the best quality baker who might be the most honorable and the most progressive in the cities we select for marketing. 5. General Mills stated they cannot be too obviously identified as being in back of Angelita's Bread ?╟÷ but rather as the supplier of the flour and a mix for bakers that are selected. But they did state they will throw a lot of support behind the scenes as far as the distribution goes technically, and will also help contribute to the advertising program. They could not be specific at this