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ent000948-013
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I agree.Freeman company PUBLIC BELA TIONS Isportant notes mad questlone to be considered 1. Youngsters are not willlag to wear anything standard and naifora such as a chain with the Tag on it. 1 discovered this in a survey of SO children, asking then If they would cooperate with a Government request to wear a standard piece of equipaent for their own protection in case of an A-attack. Here are sow arguments, worded la constructive idead and based on the replies of the children: a. Hake the chain sees like a piece of jewelry. Then the girls will want to wear it, and the boys will follow the girls. Especially true of teenagers. This sight be effected by asking wrist bracelets of the chains. b. Brighton the chain, with perhaps school colors, and if possible, the Tag also. c. Devise a package into which the Tag Itself alght fit, perhaps a plastic envelope just big enough for the Tag, so that the youngster night put a picture of soaebody dear to then on the opposite part of the plastic envelope. This is in keeping with replies to effect that if there were soae sentiaeatal value attached to the Tag, acre youngsters would wear it. d. Set up national proaotion events, such as children wearing their Identification Tags being adaltted free to theatres playing soae big notion picture; or, set up Tot-Tag Days with national departaent stores where youngsters can shop with soae special consideration given then in foam of service or discount for waring tags. With baseball season coning on, national teaas could work out fine proaotion ideas along this line. e. In advertising caapaign, use pictures of youngsters from all over the nation as testlaonlal for Tags, la wash the sane way as nationally-known products use pictures of users. 2. It is iaportant that so word of this story be released sore BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326