ent000964-001

national retail hardware association comprised of thirty-seven state and regional hardware associations and Canada 964 north pennsylvania street A* indianapoils 4 ?╟≤ Indiana president H. H. MEYER SHAWANO, WISCONSIN Wisconsin, illinois vice-president I.. A. LUEDTKE FAIRMONT, MINNESOTA Minnesota, north dakota south dakota March 12, 1956 Ifj AIR MAIL SPECIAL managing director RUSSELL R. MUELLER / tv Mr. A1 Freeman Sands Hotel \J. Las Vegas, Nevada jf' y Dear Mr. Freeman: advisory committee A. B. HILL PORTSMOUTH, VIRGINIA Pennsylvania and atlantic seaboard Virginia, west Virginia JOHN T. SKOLFIELD GARDINER, MAINE Connecticut, new england new york ROBERT H. WESTBROOK RIVERSIDE, CALIFORNIA California, pacific southwest Following up our telephone conversation, I would like to outline our requirements in connection with a sales contest award to hard- ware salesmen. We are calling our contest the "Jackpot Prize Contest" and the method of selection of the winner is outlined on the enclosed four page folder. We have made arrangements with TWA to fly the winner and his wife to Las Vegas for a five day vacation. Our need is to secure the cooperation of the Sands Hotel in supplying a suite for two for five day period some time during May, June or July. e.w.aspinwall In return for these hotel accommodations, we will give wide pub- ba?╜keye,iowa licity to the hotel as follows: JOE B. BAKER MCGEHEE, ARKANSAS arkansas, louisiana Oklahoma tri-state, texas K. O. CAYCE, JR. HOPKINSVILLE, KENTUCKY Indiana, kentucky 1 - We will run a feature in our magazine HARDWARE retailer, with pictures and full information about the prize contest. This magazine is circulated to UO,178 manufacturers, wholesalers, retailers and retailer sales personnel in the hardware field. FREDERICK J. GARTNER WYANDOTTE, MICHIGAN michigan CARL E. GRAEFF DAYTON, OHIO ohio MELVIN KRAEMER MARYSVILLE, KANSAS missouri, nebraska western A. R. MANNO MEDFORD, OREGON intermountain, montana, mountain states, north coast pacific northwest GEORGE M. SILCOX RIDGETOWN, ONTARIO Canada 2 - We will bulletin all of our 37 state and regional associations which cover the entire ij.8 states that the Sands Hotel has been selected as the vacation spot for the Jackpot Prize winner. The 37 associ- ations in turn will write up this information in their monthly bulletins to members and wholesalers, I would estimate that the readers of these confi- dential bulletins released by the 37 associations is approximately 100,000 (this includes 23,000 mem- ber stores with an average of four sales persons per storej 6U0 wholesale firms including 1500 whole- saler executives and 8500 wholesaler salesmen). RUPERT B. WATSON ATMORE, ALABAMA alabama, carolinas florida, georgia Mississippi, tennessee Publishers of HARDWARE RETAILER 3 - We will announce the winner of the Jackpot Prize Con- test to the assembled delegates of our National Con- gress in Toronto, July 25, 1956. The name of the hotel will be prominently mentioned in this contest award ceremony, and if you care to supply photographs and copy for a poster, this will be displayed in the convention hall.