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ent001372-023
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I agree.COLE FISCHER DATE TO FROM SUBJECT ROGOW, INC. 9033 WILSHIRE BOULEVARD February 23 , 1966 Mr. Jack Entratter Mr. A1 Freeman Ida L. Lustman SANDS HOTEL - Schedule for Louis Prima ads The proposed schedule for the Louis Prima ad is as follows t LAS VEGAS March 1st - Opening ad - REVIEW JOURNAL SUN March 2nd - Opening ad - REVIEW JOURNAL SUN March 3rd - Follow-up - REVIEW JOURNAL March 4th - Follow-up - SUN and etc., alternating with the Copa ad in the two papers, thru April 17th or 18th, at which time the new ad will break. LOS ANGELES March 1st - L.A. TIMES 2nd - HERALD EXAMINER We have been running the Celebrity Theatre ad once a week in each of the two papers, not to conflict with the Copa ad. We shall continue to do so unless you wish to in- crease the ads. March 1st - VARIETY 2nd - HOLLYWOOD REPORTER We run the Celebrity Theatre ad only for the opening. Please let us know if you wish to increase this schedule as well. You indicated that you might want to increase the schedule for the Prima showy however, unless we hear otherwise, we will continue to run the same number of ads as we've been doing. ?ç0135 new york office: 660 mad/son avenue, new york 21, new york plaza i-mo