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* 1 Freeman company PUBLIC RELATIO Wis Dear Jim* Hope this finds you well and trying to get up to Lrn Vegas on another assignment soon* I enjoyed your recent article on Martin & Lewis and want to thank you for the nice mention of the Sands* I am enclosing an outline on Jack Mitratter, which J would appreciate your considering for a wire story on him as **The KTew Ziegfield*** Jf this sounds bold and presxmptieus the attached material might bear out my boastful claim for Mitratter* I think the main peg of the story is that Jack has solved the tremendous problem of preparing shorn for the Sends in the face of the ever increasing competition of Las Vegas ?╟÷* he has done this not by going along with the soaring salaries of forty and fifty thousand a week for stars* but by using his relationship andhhis record to sign some of the top acts in show business for long term contracts* when he had the foresight and could foresee the situation* Actually Jack has signed Martin & Lewis to appear at the Sands for six weeks a year for 1955, 1956, 1957 and 1958 at one half of what they would get on the open market ?╟÷ the enclosed material will explain itfiy these two great stara would sign such a contract* Jack has also signed Nat "King9* Cole for three years: Peter Lind Hayes and Mary Healy for three years} Mobert Merrill and Louie Armstrong for three yearsjf Lena Home for three years and frank Sinatra and Danny Thomas for life* In other words* the Sands is now assured of almost forty-five weeks of the top names in show business each year and atprices that are less them one half of the current top price being offered for people like Mario Lansta and Liberace, who have not yet proved their complete value to the night club operators, as far as bringing in business is concerned* Jim* I feel jjplWP1^^ interview with Jack based on now he came to scoop the entire industry in America with such booking coups, as well as his future plans for presenting top entertainment dould make an interesting wire story for you and I*d appreciate your considering it* Thank you for your aormients* Kindest personal regards* AX freeman /pa BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326