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Digital ID
ent000948-083
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I agree.FREEMAN COMPANY pub/ic/sts ' WORKING PLAN: 1?╟≤ The Bakersfield Market: As I see it, there are two aspects to this market: *0 THE CLASS MARKET ?╟÷-between 5000 and 10,000 top bracket businesspeople, manufacturers, oil producers, farmers, and organizations composed of older and wealthier people: b> THE PUBLIC MARKET ----- nearly 150,000 people spread out over the townships of Shafter, Delano, Wascoe, McFarland, Taft ?╟÷ all part of KERN COUNTY. 2. To fill up 28 seats on a chartered plane: a) Target the first flight on Friday, November 9. b) Set up an invitational flight the week before, on November 2, aiming at Sands customers such as Dominic Corsaro and his friends. Recommend Sands provide transportation for this special group, in order to spread the news thru an actual experience of the flight. c) Prepare a tasteful yet simple announcement of the KERN COUNTY WEEKENDER flight for direct mailing to the top bracket or CLASS market. d) Set up signs in the Country Clubs, the Travel Agency, Winer Cadillac Agency building to cover top of CLASS market people visually. e) Prepare newspaper ad for the two publications covering Kern County. f) Prepare hard-hitting spot ET*s for the 6 radio stations covering Kern County. g) Prepare TY spotvisual card for 2 TV stations. Bakersfield Country Club Stockdale Country Club Potatoe Growers Association Rotary Club Oil Producers Association Large farm operators Professional people of means Shriners Group Miscellaneous groups 3000 350 250 700 400 100 200 Hi 9508 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611