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Photographs of Somerset Shopping Center sign, Las Vegas (Nev.), 2002

Information

Creator

Date

2002

Description

Daytime views of the Somerset Shopping Center sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 252 Convention Center Dr
Sign form: Pylon
Sign-specific description: The sign is designed out of a blue pole, telescoping upward, spearing three double backed cabinets stacked on top of each other in close proximity. Two small wings flagpole of the north and south edges of the pole, which houses graphics advertisement for the businesses in the shopping center. The top sign is an oval cabinet, painted a light blue color on the surface and yellow on the width. The text, "Somerset" is painted white all capital letters, and outlined in black. The text that occupies the cabinet takes up most of the available space and is overlaid with neon tubing. The middle cabinet is the largest of the three. It is a rectangular shape with concave sides. The sides look as if a low sweeping cut has been taken out of the body, starting from edge to edge. The result is a symmetrically morphed geometric shape. "Shopping" is spelled in all capital channel letters, painted white on the interiors, and lined on the interiors with neon tubing. The surface is painted a rusted orange with the width painted yellow. The width of the cabinet is lined with a single row of incandescent bulbs on opposite edges. The bottom and third cabinet is identical to the oval shape of the top cabinet. The difference is that the surface of the cabinet is painted the same rusted orange color as the middle cabinet, and yellow on the width. The three cabinets are encircled with a giant circular, yellow, raceway, reaching up in the sky arching up over the top and completely encompassing the cabinets facing east/west. Blue rods radiate outward, repeating around the edge of the raceway at various lengths. They penetrate the surface of the raceway, protruding on both sides. They start at the top one vertical rod pointing directly vertical into the sky from the center pole. They then alternate, short then long, attached to various strategic points on the three central cabinet, creating a symmetrical pattern. The rods are lined on two edges with neon tubing, which animate in a chasing pattern.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic
Sign - non-neon treatments: Graphics; Paint
Sign animation: Chasing, flashing, oscillating
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Neon; Incandescent; Backlit; Steel; Plastic; Graphics; Paint

Digital ID

neo000072
    Details

    Citation

    neo000072. Southern Nevada Neon Survey Records, 2002-2018. PH-00401. Special Collections and Archives, University Libraries, University of Nevada, Las Vegas. Las Vegas, Nevada. http://n2t.net/ark:/62930/d1pn8xp18

    Rights

    This material is made available to facilitate private study, scholarship, or research. It may be protected by copyright, trademark, privacy, publicity rights, or other interests not owned by UNLV. Users are responsible for determining whether permissions are necessary from rights owners for any intended use and for obtaining all required permissions. Acknowledgement of the UNLV University Libraries is requested. For more information, please see the UNLV Special Collections policies on reproduction and use (https://www.library.unlv.edu/speccol/research_and_services/reproductions) or contact us at special.collections@unlv.edu.

    Standardized Rights Statement

    Digital Provenance

    Original archival records created digitally: Digital materials archived from websites

    Language

    English

    Publisher

    University of Nevada, Las Vegas. Libraries

    Format

    image/jpeg
    application/pdf