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cJiLL ens PRESS CLIPPING BUREAU Established 1888 LOS ANGELES San Francisco Portland - Seattle Los Angeles, Calif. Mirror DEC ByBRANM BRENT Society Columnist jjM LAS VEGAS, Dec. 19?╟÷The law of s0iAy and demand seems to work in reverse in this altogether unbelievable land of Lady Luckf The faster these glittering, multimillion- dollar pleasure palaces open, the better bus&ss gets all over this by now fabled -"strip." On and on the^fDli, with no end in sight and everybody as happy as though "double 0" was something used in target practice! Thl- ~"" 1r 1^~ ??QTlfli r"^Q its lustrous, well-calculated debut, thus joining its half-dozen or so beautiful sisters in what can only be described as a DETERMINED family effort to make this desert city the entertainment capital of the world. Considering -I the projects now afoot and what, in a few short years has already Denise Darcel, Norman Walker Mr. and Mrs. Jack Beutel j been done, one can safely predict success . . g and sooner than you think. Already Monte CarlCy by comparison, looks like a Russian barracks during the Crimean War and nothing in Miami can beat it. Genial Jack Entratter and Jake Freedman have certainly gone the whole hog | in making this newest spot ! something of which the town can be proud. Everything came off, for once, PRECISE LY as planned. And, brother,! was that .good! Yessir, the boys ?╟÷mirrorfotos by Brandy Bse^f mu^f have taken Frahk Farrell Pat Hardy, Mrs. Fernand Boeh/er Jr. p^gf*. f "The! whole world is open before us, everything waiting to be done, notj just redone"! Just about the first person we,.spotted DOING things wasl Jerry Powell, perennial prexy of the BacJ?½||r4 who knocked! the stuffings out of a dollar one-armed bandit to: the tune of about! 75 buckeroos! Jerry was with the Ted Sterlings^ .Morley DruryJ the Paul Trousdales and Mrs. Ann Williams, Paul's energetic! mom. They all "played it to the hilt and had LOTS of fun. After Danny Thomas' sensational operiing,hhe got laryngitisl ?╟≤with the result that Ray Anthony, Jane PoTp^^^^Me Lainei ??p-Vv ^*J>arcel,I ^$f^&fior ? ^Srmpressed. ^^^feMartin were! 'f^Sf^m^a/ck and Gloria 1 ^^tthor Ahen Kandel, thej ^Frankels, Lorraine Cugat, S^kie Barnet+. (Schnozzola'sj writer) and HUNDREDS more. It'd be more complicated than a ' foxlr-part fugue to try and figure) im Mr. andM^^^^^^i ^^^^^MDM^^M^ that's the ^ $Sm?? thing. Next proie<*- a TW^L^biUtti :asino! PRESS CLIPPING BUREAU 165., Church Street - New York ^BILLBOARD ?╜ifCINNATI, OHIO 0EC2O1952 OPENING WHIRLWIND VegSs Sands Stirs Up Ballyhoo Storm ?╟≤ Continued from page u ?√ß cooked up a genuine atomic open- I ing. A physics professor from J UCLA has tentatively agreed to I set off a tiny atomic bomb in front ?√ß of the Sands which will officially 1 open the doors. Management is a | little wary of the gimmick, fear- ling that instead of just opening I the doors it'll open the roofs. , J An undisclosed item in the operation of a gambling casino with ; a hotel attached is the estimated i amount of dough a weekly hotel guest usually leaves at ttSliabies. Estimates vary from \ $1,000 to $5,000 a week^^fe^oom. The ! Sands has 20^gd^ms, *>f which 100 have been set^Se^er the press ,and other Invited guests. Some of I the newspaper lads may go for as much as $50, but the majority will probably $?·%itt about $10, that means a poterrtfal |lOO^OOO the ho- Jtel won't get while the free load- jers are cavorting around. Full Coverage Itt?11,* a11 of & say the Sands | Hotel people, will be worth it in PRESS CLIPPING BUREAU nationwide publicity. For not . Npw Yorionly wlU t0P columnist and news-j ,uljpapermen cover it, firi also fanj -^lZV 1 mags, news and picture services, special free lance writers, news- reels, picture mags and radio-TV. Films for TV transmission are already being shot, and new clips will be inserted to be telecast the week of the opening. In addition to the- tremendous press coverage, the Sands has also arranged to bring out a flock of name performers from pictures and cafes, jplus a series of daily stunts and gimmicks to keep the shindig in the public eye. The junket will start (from New York via TWA) Monday night and will take in all that week. Meanwhile, the Sands, in order to make the opening day, is spending $15,000 extra eatfi day <m overtime; so the place will be rea^sDecember 17. The result is that Building costs originally j estimated at $4,500,000 will be $5,500,000. BArclay 7-5371 165 Church Street NEW YORK, N. Y. TELEGRAPH Circ. D. 47,745 DEC 2 01952 * On the Hollywood Scene * Charles Spanglei* Sands Hotel Highlights Vegas' High-Wide-Handsome Living; Uunket Glitters With Celebrities HOLLYWOOD, Dec. iQ-TW^WWffe- of [VEGAS. ..The newest hotel to light up the Las WBglBFIiyline is on the famed strip midway be- Jtween the Desert Inn and the Flamingo. Like these palaces of high-wide-and-handsome living, the Sands is a lively and luxurious center for the kind of recreation for which Vegas has become world renowned... The opening this week, with Danny Thomas on stage in the Copa Room, found a milling crowd of Hollywood stars and 79 representatives of radio-TV. magazines, syndicates and newspapers on hand. Thus every corner of the United States will soon be jreading stories and viewing photos of celebrities inspecting the bar, the dining rooms, the snack bars and-the beautiful bedrooms...Present as guests of the hotel were Jimmy Durante, the Ritz Brothers, Denise Darcel with her latest passion?╟÷Byron iPalmer, Jane Powell, Terry Moore, Jack Beutel, Dewey Martin, Frankie Laine, Spike Jones, Ursula Thiess, Judy Canova and others... That they had a whale of a time, as they do on every star-studded ijunket for a big affair in Vegas, is a foregone conclusion. T THE CUISINE, which included $10,000 worth I of imported 'delicacies in preparation for the premiere, was a gourmet's delight. Prominent were litems such as asparagus and carrots from Holland, I mushrooms and artichokes from France, curry and chutney from India, peas and 'onions from Belgium, candied chestnuts from"Italy, hearts of palm from Brazil, etc., etc The guests waded through food. wine and liquor in the main dining room?╟÷the Copa, the Garden Room, the Sunrise Terrace, the Silver Queen Bar, the Chuck Wagon and the Snack Bar. _7ITF wmTrT'TTF enterfcdfne* will perform in the Copa Room, with go*g&6us girlsfand dazzling costumes backing them up. This rooflfii is decorated in a Brazilian carnival m$0.. .The*?║fl.ver Queen Bar is another dramatic; feature of the Sands. Located in the same huge rdofeas the gambling casino, it curves along two walls for a distant of 108 feet. J It was designed to serve drinks to 520 people at I one time, but according to my estimate, at any hour J last Tuesday night there were at least 1,000 custom-1 ers running bartenders ragged. ..Due to a double- cross from the weather, which consisted of 24 hours of rain and mist, the ceremonies* set up for bathing; girls at the Sands' swimming pool were cancelled. T IN ADDITION to the main building which houses the drinking, dancing and dining facili-ji ties along With the Casino, there^are five hotel- room buildings. They are named after five race tracks: Arlington Park, Belmont Park, Santa Anita. Hialeah Park and Rockingham Park.At^^oom decor, each one individually styled, is a modern tropical design. Each building contains 40hrooms, located on two floors.. .Every fixture and-piece of furniture in the rooms exibits the nine months of effort and $5,500,000 that went into the construction of the hotel. And President Jake Freedman and General Manager Jack Entratter received congratulations from not only their guests for the accomplishment but even the owners and operators of the other six hotels dropped in to add a word of praise and good luck. I -;'mK:- i 1 MUCH OF THE TALK among the stars and press, as. usual, was abdut the .looks of the dancers. The Copa girls are the last line in female figures. The only words to describe them are that "they're as beautiful a group of models and starlets as has ever been assembled on a nightclub stage." The same words, however, could be used to write about! the girls at the other Vegas hotels:,.. .There may be I as many great lookers in HoUvwomsnnd New Yorkl but you can't see them in such intjpe concentra-f tion as a trip down the Vegas strip will provide... They're' one of the attractions of all the theatre- restaurants, and the Sands certainly stepped up onl the same level with the other hotels with theirl -?·mm^ ?√ß M'1 &m i Press Clippingfiervice 119 NassalrStreet Nev^ York City Las Vegas Silver Dollars Carried in Garbage Cans -By Earl Wilson- Las Vegas, Dec. 18?╟÷The streets of this town are green with Christmas decorations as are the streets of most American cities today. But in what other-city would you see garbage cans full of silver dollars? It's f>art of the flavor of this modern Yukon. B^|j3j Silver dollars are dumped into, garbage cans in the gambling: houses on razzle dazzle Fremont St., the main drag. They're pushed on hand trucks to the banks. Sometimes they're pushed back from the banks. ^-";if'^P;i^^^'h'"5 "You know," a newspaperman explained to me, "one reason they use silver dollars here is the Worry of robbery. "If a holdup man gets 100 silver dollars in his pocket, he's not going to run very fast.!' ^glllSi I've been here frequently but my farm boy eyes pop each time. Most Americans don't know that this cockeyed city is become ing sort of an entertainment Capital in Its desire to please "Gambling Society."- Though the city's population is only 35,000, It employs about $5,500,000 worth of cafe entertainers a year. Why even -New~-?╤ei*te doesn't have in its famous night clubs as many stars as are here. "Lost Wages," as it's called, has seven big hotels plus two big cafes. Gander tjkese names working here now or due tohmake Las Vegas merry during Christmas. Danny | Thomas, Pearl Bailey, the Andrews Sis--'. ters, Bert: Lahr, Lauritz Melchibr, Bob Crosby, Sophie Tucker, Tony Martin, Carmen Miranda, Louis Prima, Harry Nimmo and Joanne Gilbert. - !.jl?║?║S And when Danny Thomas "lost- h$f ?· voice" and couldn't go on at the ~ SfenJ^ Hotel last night, who subbed for,fih^Pj Merely Jimmie Durante, the Ritz Brothers, THIESS Does Nude Scene Frankie Laine, Jane Powell* Spike Jones and Denise fttoe&jjM It's exciting if you can stay up all nigJ&**Vho's that at the gambling table next to you? Maybe a i^Ka&tg&man.- Maybe a character from the underworld. ?√ß".* It could even be Ursulajjgpelss, the ,GS||aa^"??agtress who's a. friend of Robert Taylor antd/ ^o does a njj$f?·ij|^mming scene in the new picture, "Monj^en?'' "It was my first -piete^snd L^l^jrlJiy&they told me," she told me. "It's a quick 'seeng^gi^f tS^s *t& public forgets it quickly." But these gujpwko Win- 'fcagjpte $9$<i|&ra night and shrug it off. I can't, get usebT^o'JIrftt, ,$?║fif??y n^vSr seemed to me to be for that purpose. -'"^ll Anyway, tKere's already a gag about the new spot being called "The Sands." They say that only in the Sands will you find spinach and there's plenty of that green stuff here.