ent001486-040

TAKE A CLOSER LOOK AT YOUR C H AMBER O F C O M M E R C E With another busy year drawing to a close, pause for a moment and take a CLOSER LOOK at the major activities of what, we are sure you will agree, is a highly successful program of community development ||| g|l|?║| W ?√ß ?╟≤ 5 . ! The year 1960 witnessed many new ideas, as well as improvements, on Standard prqcedures for main- staining and increasing the promotional, educational and commercial growth of Las Vegas. The general opera- tion of the Chamber of Commerce embraces many activities vitally needed for the economic welfare of this area., An important factor that rhust be remembered, when speaking of the accomplishments of the Chamber in f-Las Vegas, as compared with other communities/ is the demand for services and materials, as a result of the wide-spread recognition that Las Vegas enjoys because of the awareness of its unuaul nature throughout the world. According to figures in a nation-wide survey, a Chamber of Commerce, in a community with a popu- lation comparable to Las Vegas, could perform the necessary services with a staff of not more than FIVE a Permanent staff of SEVENTEEN is working at full speed to keep up with the average work-load and if is frequently necessary to employ part-time help to meet current demands. SHfek; ^During I960, more than 1,000,000 pieces of literature and brochures, in pamphlet form, telling the Las,Vegas story, were distributed throughout the world. Printed material, such as hotel and motel accommo?╟÷ Oajipns, nearby scenic attractions, Hpover Dam, Lake Mead, Valley of Fire, Mt. Charleston, etc., pam- phlets listing qhurches, schools/ civic brganiations, government officials, marriage and divorce information, industrial directories, meteorological data, gambling and tax information and many others, too numerous to mention here, werq distributed in a constant flow. During the year 1960, more than 35,000 individual mail inquiries were processed; 40,000 TELEPHONE CALLS WERE RECEIVED and 38,000 PERSONS VISITED THE CHAMBER OFFICES, on Charleston Boulevard, r|questing many forms of information and services. 30,000 REQUESTS FOR HOTEL AND MOTEL ACCOMMO- DATION INFORMATION and ENTERTAINMENT INFORMATION were answered, in addition to more than f '522 SPEC!F!C INQUIRIES ..RELATED TO BUSINESS, INDUSTRY AND EMPLOYMENT, as well as more than ?PESTS *FROM SCHOOL CHILDREN FOR LAS VEGAS AND SOUTHERN NEVADA information 20,000 LAS VEGAS CITY MAPS and 5,000 STATE MAPS were distributed over the counter and through the mails to interested persons, and more than 1,000 RESERVATIONS were made in hotels and motels and a total ^of more ijf" 800 PERSONS WERE PLACED IN PRIVATE HOMES, during crises periods, when resort and commercial accommodations were unavai lable ?╟? |, Jr ^mgf ?√ß ^ ?√ß , ; . ^ Through the highlf successful "LAS VEGAS NIGHT", TREASURE CHEST PROGRAM, promotional ir^jterialpsupplied by the hotels, casinos, airlines and the Uni on-Pacific Railroad, were placed in the hands of more than 275,000 persons. These Treasure Chests are supplied to organizations, upon request, to add color to "Las Vegas Nights" Parties throughout the world. La? Vegas SHOWSHEETS, listing current entertainment appearing at the strip hotels and downtown Casino Cente^were prepared and distributed monthly by the Chamber. At the present time, 40,000 of these showsheets are distributed each month. ' ' The! ANNUAL LAS VEGAS REPORT, prepared by the Chamber's Statistical Department, containing ?? ?╟≤<k0mPje' nsive 8^?╟úPa9e statistical coverage of the economic growth of the Southern Nevada area, is dis- tributed to more than 6,000 financial, industrial and commercial organizations throughout the nation and is available for use of businessmen in the area. These are some of the activites that the Chamber staff must be responsible for and continually expand to meet the ever-increasing demand . Some of the special projects undertaken this year, in the interest of Community enrichment, include [hecreatron of a PRESIDENT'S COUNCI L, the sponsorship of courses in PRACTICAL POLITICS and ECONO- MIC UNDERSTANDING, a Voter Education Night and an Election Handbook. . PRESIDENT'S COUNCIL - Created primarily to coordinate the community activities of the social, business^ fraternal and civic organizations in this area. The President's Council has melt monthly since June, Iy60. Through this Council, the Chamber will establish an effective Community Calendar of Events and thus