ent000984-069

president fCARL E. GRAEFF DAYTON, OHIO ohio vice-president MELVIN KRAEMER MARYSVILLE, KANSAS missouri, nebraska ^western . advisory committee A.' B. HILL PORTSMOUTH, VIRGINIA Pennsylvania and atlantic seaboard Virginia, west Virginia L. A. LUEDTKE FAIRMONT, MINNESOTA k minnesota, north dakota, ?·outh dakota ?║RRY MEYER |AWANO, WISCONSIN Msconsin, illinois directors G. W. ASPINWALL HAWKE YE, IOWA iowa JOE B. BAKER MCGEHEE, ARKANSAS arkansas, Louisiana, Oklahoma, tri-state, texas K. o. CAYCE, JR. HOPKINSVILLE, KENTUCKY Indiana, kentucky national retail hardware association comprised of thirty-seven state and regional hardware associations and Canada 964 north Pennsylvania street indianapolis 4 ?╟≤ Indiana I have delayed in following up ??nr telephone call in which we discussed trips to the Sands Hotel as our dealer and wholesaler salesman prizes until I could accumulate some material to attach to the letter as evidence of what we will do. We want to repeat the Jackpot Prize deal just as we have for the past two years. We have used the Sands Hotel name in 10,000 catalogs circulated to hardware wholesaler executives and wholesaler salesmen. These same catalogs are carried hy the wholesaler salesmen and shown to our 23,000 dealers. We have also given advance publicity to the Sands Hotel in our HARDWARE retailer write ups about the promotion in the contest rules. FREDERICK J. GARTNER WYANDOTTE, MICHIGAN michigan MELVIN A. JOHNSON GRIMSBY, ONTARIO Canada ANTHONY R. MANNO. MEDFORD, OREGON intermountain, montana, mountain states, north coast, pacific northwest We are currently printing 38,900 two color brochures to go to all our members, all harclware wholesalers, participating manufacturers and their salesmen, which will give details on the Jackpot Prize and the dealer prize awards, and this will carry pictures and/or publicity about the Sands Hotel. CHARLES E. RUGGLES GUERNEVILLE, CALIFORNIA California, pacific southwest RUSSELL SELKIRK COBLESKILL, NEW YORK In the next issue of HARDWARE retailer we can use quite a bit of publicity from you, pictures and stor- ies, and write up a real glamorous presentation about the Saods Hotel. Connecticut, new england, new york RUPERT B. WATSON ATMORE, ALABAMA alabama, carolinas, florida, georgia, We are currently printing 10,000 contest rules fold- ers and you will note in the aHached layout I have marked the Sands Hotel publicity that we are including. mississippi, tennessee Publishers of HARDWARE RETAILER )As you mentioned, we could use a 5-day vacation trip for a consumer winner, and if this could be arranged as well as the others, we could advertise it in the ftatarflny .toning PQB.t and Ea_rm Journal in our national advertisingwhich will appear in the April 26 issue of the Post and May issue of the Farm Journal.