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FREEMAN COMPANY - 1*. In the stiff competition of Las Vegas, this in itself was almost a miracle, getting Frank Sinatra ?╟÷ Danny Thomas -- Billy Eckstine ?╟÷ Vic Daraone ?╟÷ Jimmy McHugh ?╟÷ Billy Gray ?╟÷* Patty Moore and Ben Lessy, to each perform one night of the celebration* Danny Thomas was signed by Jack Entratter to open the Sands in December 1952 ?╟÷ but also invited to attend were stars like Jimmy Durante, the Bits Brothers, Jane Powell, Bay Anthony, Frankie Lai no, Ionise Dareel, Ursula Theiss, Terry Moore* the past 10 years was for Bn tr at ter at the Sands, and he works there annually for 3 weeks, bringing in his entire TV show, often rehearsing new techniques for his fall TV programs right on the Sands stage* The booking scoop of the year fell to Entratter's planning and ability when he signed Desi Arnaz and Lucille Ball and their entire TV program, "I Love LucyM, for a NIGHTCLUB ENGAGEMENT at the Sands in 1957* the CopaGlrl, just as Zlegfeld popularized the "Zlegfeld Girl?╟Ñ ?╟÷ and has sent more than 75 girls on to Hollywood for contracts and screen work. Such stars as June Allyson, Lucille Bremer, Olga San Juan and May Wynn were started by Entratter as CopaGlrls and given their chance for Hollywood through his contacts* alchemized the Sands Hotel into an enchanted desert citadel of the opulence of the fabled Castle of Oz* In the money cage he can hustle up $>500,000 cash at any hour day or night, and the flow of tourist gold at the gaming tables has been so profuse that the hotel*s entire cost ?╟÷ $5*500,000 ?╟÷ was virtually paid off six months after the doors were opened. The Casino cocktail waitresses drive Cadillacs and earn $1^00 and 1500 a week, and an obscure handyman, whose part-time job is washing dirty plastic playing cards, makes $60 a week. Hotel guests are transported to and from their rooms in electric trams; tbs main bar is 108 feet long and will accommodate 520 tipplers at one standing. In such an atmosphere of profligacy, money tends to have ephemeral or exaggerated values, and Jack admits that it produces some curious results. Last spring, as a ease in point, old friends Joe E. Lewis and Ted Flo Hito met in a casino and Ted asked Joe to lend him $600. The comedian gave the band leader one Milton Berle's only nightclub engagement In Mr. Entratter is responsible for the fame of Along with his unique billings, Jack has - more - 9508 WILSHIRE BlVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-86 1 1