ent000854-245

THE ANNUAL OF THE 1 9 6 0 NATIONAL OPEN Traditionally, there is an annual published for the U.S.G.A. National Open Golf Tourna- ment. This Annual is the prestige publication of the U.S. Golf Association, representing as it does the world?╟╓s most important golf tour- nament. The 60th Open Annual will contain a complete program of events, history of the Open, story of golf in Colorado, pictures, edi- torials, and materials relating to golf gathered from all over the world. The National Open is greatly desired and sought after by every major city in the coun- try. There is no question that the national prestige generated from holding the Open will have a great future impact on the growth of Colorado and the Denver area. Advertisers in the Annual present themselves to a captive readership. It is bought and read by the top golf enthusiasts of the world, most of whom are policy makers and top echelon business executives. It is anticipated that 25,000 copies of the Annual will be produced for the Na- tional Open. The sales price for the Annual, established by the U.S.G.A., is usually $1.00 per copy. One of the major criticisms of past golf annuals of this type?╟÷by advertising and mar- keting executives whom themselves are golfing enthusiasts ?╟÷ is the fact that the program ap- pears to be cluttered with unrelated product advertising. Much of this advertising is of a trade nature ?╟÷ the same ad having appeared in a trade journal?╟÷and in many cases neither the product nor the service has any possible application to golfing, per se. This year how- ever, the 1960 Annual will be so magnificently treated that it is anticipated it will be in great demand and sales may well exceed the sales of any previous year. An entirely new concept in annual design has been developed. Some sample pages are shown in this brochure. Please note that advertising will not be handled as in the past. Instead, we have de- cided to give every advertiser the benefit of interesting editorial material on the page spon- sored by him. In this way there will be little or no possibility that your advertising will be lost by being buried, facing the competitors ad ?╟÷ or many pages removed from the important editorial content of the annual. The advertising, or sponsored pages, will be sold on a basis of $1000 per page each. No smaller space will be sold. The advertiser will have no further expense, as all art, pictures and writing cost will be handled by the Open Annual Committee. It is most important that financial commitments be made as early as possible so that publishers will have ample time to prepare the annual. This work requires a great deal of advance preparation. The financial success of the tournament de- pends on the Annual. Our advertising friends will have the self-satisfaction of knowing that they are promoting the top sports event of the year. Colorado and Denver will be in the na- tional limelight and it is estimated that visit- ors to the Open will spend three to four mil- lion dollars in the area during the tournament. Further, since the 60th U.S.G.A. Open is a part of the ?╟úRush to the Rockies?╟Ñ, a sponsor will be participating in the overall Centennial Celebration. The advertisers will receive VIP treatment during the course of the tournament. Comment has been made by some that the Open is a real profitmaker for the Host Club. In this connection a few facts will enlighten many as to just what is expected of Cherry Hill?╟╓s members. Cherry Hill?╟╓s members will not only be de- prived of their golf course for two or three weeks and some of their personal club privi- leges but, in addition, the members have indi- cated they will underwrite over one hundred thousand dollars in financial support of the 60th U.S. Open. No agency commissions and no sales or promotion commissions will be paid for any advertising in the annual. All advertising mon- ey received will be appropriately used in the production of the book with the excess going to underwrite the tournament. [p0R the i golf champ fBM oatsi ,e High City. was in ju ,e-Cherry } Vnited i 'e beautif lver- the e aware of the y A?╟ nsley, pro country ?║ set the ey Emitted his 1 ?√ß ?√ß?√ß H 42nd annual O, Tears of golf ?╟? | b'gan when halph Ve strokes after Dic ead, soared t0 a 79 diliyCTerry H h Ty Tourna wt host ^ the Men?╟╓s I and the Denver nttornia, used 19,, Profligacy. BE par four ?╟≤ Wm ne 185-yard Pen in 1qqo Wry Hills. WaS ^ b Goldahl fired a m -k Metz th a 69 ??n ??n his?╟╓finejearly pac& as U r??Und- , become the U I ??/ ?√ßJ~7 Sr*****!*; Denver Hi Co'astlLZ*?╜???? SPECIMEN PAGE