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ent000948-014
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I agree.Freeman company PUBLIC R E LA Tl ON S before our timetable of promotion starts. This is to crush aay advance and premature criticism of the idea of tagging children, which is sore to crop up. Once no start our timetable, and it moves on time, the criticism that is natural to break out will be smothered by the fast-moving events of the distribution of the tags, the witnessing of the A-test by children, and the announcement of the national contest. 3, It is important that a concise and logical medical reason be prepared Immediately as to exactly why it is so important for youngsters to wear a Tag showing their blood type. Supposing for example, it were vital that new blood be administered to a young victim of an A-blast within 20 minutes of the injury, then it should be stressed that there is only 20 minutes to actually save a life ?╟÷?╟÷ this will bring home more dramatically to the youngsters why it is so important that rescuers and medical people determine what type of blood to give a hurt child. This statement should be part of the copy to be given the press at the first announcement by the youngsters themselves. 4, It is IMPORTANT that clearance be obtained immediately for us to tale 10 children of assorted ages to witness their first A-Test, Proper precautions will be takes, parents eta go along in separate groups, and the general idea will do much to dreamtise our entire story. 0 0 0 0 A1 freeman submitted 2/10/35 iff to: Oardner Advertising Co St, Louis Attn: C. P. Michaels j| BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326