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FREEMAN COMPANY pubficists I feel the responsibility of the local advertis- ing la each new market must be borne by the franchise holder, but that the theme and type of advertising oust be set up by us so as to be standard and uniform. 10. 1 also feel that the one cent a loaf, which goes into ANGELXTA BREAD NATIONAL PROMOTION FUND from each franchise baker, should be spent on a National level or to prepare material which all the bakers will use, such as "Point of Sale" promotion material, brochures, standard radio electrical transcription announcements, etc. Anyway, John, that?╟╓s the big question right now - we are going to get the distribution lined up pretty well, but 1 am terribly worried that un- less we do something very bold and decisive now before we set up the distribution, we will find the bread going Into new markets unannounced and unpromoted, with the obvious result. X hope that when you get back to town we can set up a meeting with our Trustees and get some decisions on seme of these problems that X have. Meanwhile, X am just struggling along and fighting to get any promotion X can in Minneapolis. We are still doing about $1200 a month - that means 120,000 loaves a month, John - multiply that by 10 cities, by 20 cities, or by the full potential of 212 bread-market cities, and you can see that we could build Rose de Lima up in no time. But X don't think we can pussyfoot with lolsum or our advertising agency as X have been these first pioneer- ing seven weeks. Mr. Farley has been wonderful, and has just bees waiting for me to lay out the things that should be done, but our advertising agency in Minneapolis has not come through as X had hoped. So, it has shown me that we should not count on any adver- tising agency in any one city to come through the way we want them to - it looks like we will just have to do it ourselves. Kindest regards. 95 0 8 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611 A1 freeman