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ent000984-170
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I agree.XECUTXYE OFFICES DISTRIBUTING CORPORATION 321 WEST 44th STREET, NEW YORK 36,N.Y. PHONE CIRCLE 6-10 00 July 15, 1957 Mr. A1 Freeman, Sands Hotel, Las Vegas, Nev. My dear Al: I was so impressed with your offer of cooperation with my "Tour Campaign", I immediately worked out a contest for our nine District Managers wherein the District Manager whose branches secure the greatest actual number of theatre bookings on HOWDY PARTNER between July 15th, 1957 and May 15th, 1958, will re- ceive an all-expense free one week vacation at your wonderful Sands Hotel. I want to prepare a suitable brochure to present to the sales force in order to properly publicize this very important contest and need two or three good 8X10 stills of the Sands Hotel, one good over-all shot and another of the pool and one or two more of your own selection. The winner of this contest, of course, will not be determined until June 1st,1958 and he will not take his vacation until after that date, probably in the early summer or fall. Be assured that this special contest will bring much publicity to the Sands Hotel and more importantly, greater glory to Las Vegas because it is possible with the additional pressure placed by the District Managers on the sales force that we can roll up another four or five thousand theatre bookings for HOWDY PARTNER which means another ten or fifteen million people will see it. Will you please forward these photographs by return mail and 111 send you a copy of the layout when finished. Thanks again for your always wonderful cooperation. Warmest regards. WAkNER BROS. - FIRST NATIONAL PICTURES ?╟≤ WARNER BROS.SHORT SUBJECTS