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then on starting salary, he tried to be the first one to talk about more money for their return engagements, he was usually the first one they turned to for advice on their act. Even today, many stars come out after their opening shot'? at the Sands to ask him what he thinks of the opener, should they trim it down, what should they do about this spot, that spot, etc. It should be very rewarding to Entratter and his associates to take a look around at the valuable piece of real estate they call the Sands. Ten years ago, it was pretty barren desert * but he and his partners tossed a few fancy bricks together - about $4,000,000 worth - and over the masonry and lams Entratter sprinkled the stardust that he had worked with, befriended and who liked him. The result - 10 years later he has the top star showcase in the world, worth about $30,000,000 where he presents not one star at a time, but clusters such as Sinatra, Martin, Sammy Davis, Joey Bishop, Peter Lawford in one tumultous show he calls the "Summit.?ǥ When an entertainer gets sick, or needs the night off during a heavy business-making engagement, Entratter doesn't worry about refunding the audience*s money - he simply calls in another star, perhaps one even bigger, for a "night*s work." It's this ability to get the stars to work for him in the Copa Room, and thus draw thousands of the public and millions of dollars, to watch the stars, and celebrities, that has been the highlight of the Sands success story. Stars will play for Entratter often at less than they could get elsewhere in the fierce competition of Las Vegas - but, they claim, they "want to work for Jack Entratter." In a world of symbols that signify status, such as the coveted car, the special title, the certain kind of home, the certain something that makes you feel "you're in" the Sands and Entratter have unwittingly become a symbol too. 5