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Digital ID
ent001428-014
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I agree.This poster banner should be ordered in the same manner as the -?╟╓Once Upon L Time" folders and the 'ohelf Ledge Cards." 7. "N0.7 ON SALS" AD A 2 column wide x 14 inches deep ad featuring the ??ame elements we now use in the poster banner in the markets. The idea behind this type of ad is to pound home the angel, the slogan, the halo effect, and the cloud effect. c, d. This ad would oe prepared in such a way that the name oi the baker in each city would drop in his name in type in the bottom halo art element. b?½_lieXe the mats for this ad should be furnished by the National promotion Fund, and the original 1.work cost borne by Regan because we can still use this ad as a current piece in the Minneapolis manse t?╜ "NOU ON SALE" TV SPOT Here again, we would use a flip card or a slide, again pounding home the same elements of the angel tne halo, and the cloud effect, with the message "Now on sale, etc." s to the franchised This slide should be furnished M _ oaker at the expense of the National Promotion Fund, realize there is an additional expense in each city because of the substitution of a different bUt I believe this expense will be nominal. Therefore, the cost should be borne by the Fund. The cost of the original artwork and production on this slide should be borne by Regan in order to help us get this prepared for the General Mills presentation. This cost should then be reimbursed -5-