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ent000948-115
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I agree.2 - 10. By advertising material I suppose you mean what we call newspaper layouts or mats. These the various grocery accounts use in their ads. We will develop them, once again, inccoordination with you. As for advertising on the promotion from our experience we feel this is the best way from everyone?╟╓s standpoints A. Develop a double page layout, a single page layout and a 1; column drop in. B. Instead of a 20% share of the mat for the Sands and Dunes we are thinking in terms of a k0% share. C. Then we guarantee for each couple that you handle (up to 50) to generate approximately $200 worth of newspaper advertising at the fair national average of .65 a line. We do not believe that this promotion can be placed with a requirement of |1500 advertising or even a $1000 when you consider the duration of the trip. The most that could be obtained would probably be $500 but as outlined above the net linage to you would bfe the same as originally discussed. 11. On the television and radio schedule 9- Pillsbury will not prepare one. What we will do is develop radio and TV scripts, copy suggestions , and announcements which the various grocery accounts who use TV and radio programs will be provided. This is one of the immeasurable pluses that the cooperators receive. Along these lines we would appreciate script suggestions (or the finished write-up) from you. 12. ^ Hie MGM tie-in is a tremendous idea and would certainly be a welcome indulgence, we will await word from you on this, and if need be arrange subsequent meetings as you deem expedient. Our advertising agency the Leo Burnett Co. is handling contact with United and I have forwarded the materials you so kindly sent up to them. Thank you. Sincerely, PILLSBURY MILLS. INC A. P. Hill Sales Promotion S'?