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ent000984-008
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I agree.1104 CURRIE AVENUE MINNEAPOLIS 3, MINN. April 27, 1956 Mr. A1 Freeman Sands Hotel Las Vegas, Nevada Dear Al, Am pleased to report that we closed a most successful MEET ME IN LAS VEGAS contest here in Minneapolis-St. Paul last Monday morning. WTCN advises that they received 3625 entries which is a record-buster for such a promotion. For your information, the Sands Hotel, along with the other participants, received fifteen (15) plugs on Don Doty* s popular ?╟úCash and Carry" television plus three gratis promo- tional spots daily on tee?╟÷ vee. Radio?╟÷wise, Doty plugged the contest on all of his daily shows. This is tantamount to at least fifty (50) radio mentions during the contest. You are, of course, familiar with the theatre*s part in this promotion so will not give you a detailed explanation of same. Western Airlines also devoted window space in their two downtown city ticket offices. Incidentally, the winner of the contest is Mrs. Alice Wheaton, a widowed registered nurse with three children. We should know within a day or two as to when she wishes to take advantage of her three days at the Sands. Will advise accordingly. Once again, many thanks for jjrour hel and cooperation. You certainly helped to make MEET MEj IN LAS S?·xAS a huge success in Minneapolis and St. Paul. \ 6iicX* THE FRIENDLY CbMPANY THOUSANDS OF CUSTOMERS . THOUSANDS OF FRIENDS No ?╟≤gfoomoitl or or<$??r will bo binding