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ent000854-006

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ent000854-006
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University of Nevada, Las Vegas. Libraries

Mr. Benjamin Goff stein -IMcUtont v* RIVIiiRA HOTLL Las Vegas.,; Nevada : Dear Mr* Qoffateint Thank you very much for your acknowledging letter of May 27th. I appreciate your taking the tine to write back so quickly. lou are definitely right when you say that a tie-in of the sort that I have recommended with BONANZA is something that has to be given consideration. But on the other hand you will agree that the fact that BONANZA is willing to spend money on a promotion of this sort is unique. In this respect it would probably be to everyone's best interest to encourage BONANZA in this direction.?╜.to show then that the hotels in their package are willing to work with them... so t at bigger and better promotions, in the future will be assured of their backing. And to be porfectly frank tha fact that you would b,e participating with BONANZA in this instate does not necessarily mean that you Would be tied to one airline. The others are free to develop their own promotions In which you could also participate. The objective here is.for all to work together for evoryone?╟╓s best interest...and to work together at a smaller cost than would b?½... paid if one were,ta::wor& :'?Θ╝Lom:^ : - ; I respectfully suggest ,t,: at the. advantages to building this. promotion?╟÷-for itself?╟÷-and for future promotions?╟÷far oufc??|p weighs the nebulous disadvantages thatraaynever occur*