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ent001322-059
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    University of Nevada, Las Vegas. Libraries

    J_f^ lamB^ 1 Vegas Wmren Gamblers Spend Wins on Family LAS VEGAS, Nev. (IP)?╟÷The average woman who gambles at the casino here is a 38- year-old housewife who will quit if her losses reach $14. She prefers not to have her husband around when she gambles, but if she wins she tells him about it and spends the money for something for the family. She's strictly a gambling novice and prefers to play roulette because she can talk while the wheel spins. The survey that turned up these facts took six months to complete and includes documented answers from 1,000 women. Jack Entratter, owner of the Sands Hotel, said an even more" 'compW&fed count showed that 5,475,000 of the 9,- 000,000 visitors to Las Vegas in 1955 were women. ?╟≤ '.^Isi^ Why did they gamble.? What did they think about when they gambled? Did they win more often than they lost? The facts they turned up are fascinating proof of women's inconsistency. There was a 60- year-old spinster from Duluth, Minn., who said she gambled for excitement. And there was a young divorcee who kept putting silver dollars on the number 27 because she had received her divorce on the 27th of the month and sentimentally hoped she'd get her husband back if she was lucky. ?√ß One woman always looked for a gray-haired dealer wearying a wedding band because she thought she'd have better luck at blackjack if a kindly family man dealt the cards. (Editor's note: The writer ! of this dispatch, a gambling novice who was advised by i wise New York City plungers to look for a i^aler-lpith a sympathetic countenance, re- . turned to her desk with the following report: "There aren't I any.") | Of the 1,000 women surveyed, 740 were married and only 212 liked to gamble with their husbands. If they tjvon, 511 said they would rlfgal their winnings to their husbands, and when asked ^why?" the ma-, jority of these women gave one of three answers: "To show him women can do things as well as men . ..:i9nD: rub it in because he lostfslie last time . . . to put an end to his claim that women are only good at spending money." Most of the women surveyed were from the Eastern states and from cities, Entratter said. Most of those who refused to cooperate with the interviewers were from farms and rural areas. One question was stricken from the survey after too many women indicated irritation. "What do you think about, when you are gambling?" h||^%st few dozen women w#J|?║|ilg}d. "Winning!" they ^^Pped crossly, and sugges^^^y'd like to be left alone while they were playing. The questioners decided on another approach. Did they win more often wan' they lost? > Here Entratter and his re- DE?· Pioche, N^ (sir i,250}i :^ 1 8 1952 j Sands Hotel Drops"$285,000 | In Six Hoots/ *( How would you like to lose | $285,000 in just six hours? That's <what the owners of I the ultra-modern Sands report- I ed happened to them (between I 11 a; m. yesterday, when thel I new hotel in Las Vegas offi-?√ß I cially opened its doors, and 5 I p. m. IThe 'management said the I money was won in compara-I I tively small quantities by~*^jjpl' 1 large number of "nice average, 1 local people, comfortably dreSsaJ| I ed in jeans and shorts." Slot| j machines proved most produc- I tive for the lucky winners, it I was revealed. However, after 5 o'clock, the pendulum began to swing in the opposite direction and the house was said to>:be considerably ahead by 10 o'clock. During the first seven hours, j 9,4&0 visitors were counted. The I total swelled to an estimated I 12,000 by 10 p. ni. (License plates I from nearly every state in the I union were observed in the I parking spaces. Both of last night's 'shows in I the Copa Room played to capac- | ity, with many would-be diners unable^) obtain reservations. StarregMto,v?·he?║ppening bill is Dann^^ioma^*-st}|j^rted by Connie^KUssell, tOgf"Wills Jr., and Ra^pi^^a.a^nis orchestra. Among ;$*$,. <3&refree throngs invading the 5V?· million dollar Sands were such prominen#en- tertainment figures as Lorraine Cugat. ?·>ohald O'Connor, Judy Canova and the Ritz Brothers.