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ent001531-029

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ent001531-029
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    University of Nevada, Las Vegas. Libraries

    Freeman company PUBLIC RELATIONS 11/23 PLAN: PROMOTION IDEAS FOR SANDS-NGM "MEET 111 111 LAS VEGAS?╟Ñ 1, PRESS PRBIIEBE (a) Stage a Pres* Premiere at the 11 Portal Theatre la Las Vegas In larch to coincide with release of picture throughout America. Set tip as actual Hollywood Premiere with red carpets, big lights, spectator stands, etc. <b) Invite press from six hey cities where picture will be shewn first, in accordance with a suggestion from Howard Dietz. These press people to be flown in by 1C1 and housed by Sands. 2. PILLSBURY MILLS PROMOTIONAL TIE-DP Tie-in picture theme as name of contest sponsored by Pillsbury Flour Mills in 3,500 stores in 35 cities with 15,000 huge window poster displays in 4 colors. Huge picture of Miss Cyd Charisse with fall credits for movie will be featured prominently on the posters. Also, each of the 1,500 stores will spend about $1,500 on the national rate. 3. MGM ?╟╓?╟╓LUCKY SEVEN" GIRLS ON NBC-TV SHOW We can feature the "Lucky Seven" Girls shown in the picture on the IBC-TV program "Wide, Wide World" which will be telecast live from the Sands on Sunday, December 4th. Their part would be to work with Frank Sinatra as he is telecast in a performance at the Sands Pool on the show. Their appearance on the show would be justified and mentioned as being part of a troop of entertainers being gathered by Sinatra for an International Goodwill Tour next Spring. -more- 449 SOUTH B EV ERLY DR IVE BEVERLY HILLS. CAL. CR 4-4125