ent000813-059

DON ARDEN'S AFRICA SET FOR "WONDERFUL WORLD," NEW MUSICAL REVUE The already huge stage at the theater has been extended on each side to SENNES REVUE ?╟╓ I He Cave a New Life to Tradition By PATTERSON GREENE Examiner Musi&Drama Editor I The elaborate musical revue, as we knew it in the financially profligate 20s, when every bus boy was a millionaire on margin, was knocked to its knees by the depression. Later the war and the subsequent. inflation of production costs seemed to have dealt it the final blow. But in true theatrical tradition it came back, and Frank Sennes brought it. Just as it was pronounced extinct, Sennes took over the long empty Earl Car-roll Theater on Sunset boulevard, spent hundreds of thousands of dollars in remodeling it and installing, of all things, a full-j scale, though somewhat ab-1 breviated, musical revue. Fifth Year Flocks of beautiful girls. Dazzling costumes. Production numbers. Original music. All this, and dinner, too. Seasoned showmen looked on in mirth or in grief, according to their natures. The revived theater, now called the Moulin Rouge, was given a life expectancy of two weeks at the most. - ;:.;^Now, i%p|^^par,; the Moulin Rouge b^eiis a hew fOvue ThurMaynight. It is bailed ?╟úWSh&erful World.?╟Ñ i Sennes has spent $250,000 [on it. The already huge [stage (?╟úYou could get an ordinary night club on the fstage alone,?╟Ñ Sennes com- ments) has been extended beyond the proscenium on both sides to allow for spe- i; cial effects in Don Arden's 5 production numbers. There will be three of these, depicting the pioneer I West, Cuba and Africa. Spe- [ cial music and lyrics have |; been written by Lynn Mur- [i ray and Lenny Adelson. | The hundred-odd partici- [? pants will be costumed by | Mme. Berthe. Guest star in N the opening weeks will be | Anna Maria Alberghetti, I the lovely Italian girl whose L operatic training has been | put to good use in the more |; costly night clubs. Sennes, in the midst of , all this, has none of the distraught bearing of a | man with a fortune at V; stake. The reason is simple enough. He does not think j of his theater as a gamble, -but as a sound investment. [?╟≤ He has won public confi- | dence, the 1100 seats of the *-?╟≤ Moulin Rouge are generally filled for two shows a night, j and he is looking for new worlds to conquer. Sennes" Aims He is contemplating a f revue in a supper-less theater' six production; numbers instead of the three at the Moulin Rouge; first-rate j principals; and an auditorium seating not less than | 2500. ?╟úLarge seating capacity; 1 moderate prices; clean, expert entertainment?╟÷a combination of these elements,?╟Ñ says Sennes, ?╟úmake | show business pay.?╟Ñ Once his productions are | launched, Sennes spends | much of his time in travel, J looking over other theaters jj and night clubs that pre- | sents revues. He has been pleased to discover that j only the Folies Bergere in > Paris presents serious com- J petition with the Moulin t Rouge. a^its spectacles are magni-says of the