upr000043 86

(h) Metering.—The metering of all consumers has beeniand is recognized as being one of the principal measures, if not the most important one, which is effective in the reduction of water waste. Due, however, to the shortage in scarce materials now needed for direct munitions of war and the limitations orders of the War Produbtion Board on these materials, a normal metering pro­gram must be curtailed until such time as these scarce materials can be spared. It is taken for granted, however, that in special cases involving im­mediate metering of large as well as small services as a water conservation measure, the War Production Board will recognize the necessity of and grant permission for such installations. 5. PUBLICITY MKDTA The media for publicity in order of their apparent value in water con­servation are: (a) Direct to consumer material, such as cards, folders, blotter, stickers on bills and personal contact by employees. (b) Newspaper advertising. (c) Radio appeals. (d) Posters in utility offices, public transportation vehicles, etc. (e) Addresses before luncheon clubs, labor groups, women's clubs, civic clubs, etc. (f) Contacts with municipal and state authorities to develop official sup­port of the program—to reduce public and institutional waste of water. (g) Contacts with school authorities to develop "Junior-citizen" interest in and support of waste control. 6. PUBLICITY MANUAL. In order to provide water utilities with suggestive material for them to use in their local campaigns, a "guidebook" or "packet" will be developed for controlled distribution. It is contemplated that this booklet will contain specimens of advertising copy, posters, consumer cards, car cards, radio ad­dresses, luncheon and civic club addresses, etc. as well as mayor's proclama­tions, city council ordinances, etc. which have been or may be used to implement conservation campaigns. H 7. PROMOTION OF REGIONAL ACTIVITY. mKmMBSmm t*1?* forthcoming regional conferences of water works men P aS a P ^ the schedule of subjects for discussion the entire con­servation program and the means to be taken to energize it in their respective mmm Bffii — i assumed that in such fonferences al the toiSe Ass°ciation, the New England Water Works Association, the Pennsylvania As|oc^ation; the Water and Sewage Works Conferences of Illinois, nr wn+oak0ta£ South Dak°tai Missouri and other states: the inter-county meetings of water works men in the State of Texas ; as well as in the various section meetings of the American Water Works Association, full discussion of the entire nrarang ,1U be haa ana speslai ?”£\ofsKLXtere A program of this character wherever water works men gather every possible step that can be scious of its part in the water requires for its success that whenever and in conference they consider and put into effect taken to make the water consuming public con- saving campaign. 8. REPORTS OF RESULTS ATTAINED. The War Production Board and in particular the Office of War Utilities is 'mMrftffll SSH the re«'orUne procedure to be used by toe uiliiues prQgram' But, in outlining toe form of reports and stipulating the frequency with which they should be filed it isassumed that m — hHw hRH Ba hUI -I i 1 MiM M GPO—War Board 7369—p. 6 From the viewpoint of the operating water utility It appears that there a would exist, a desire to record some data regarding the following results of ^ the conservation program: (a) Economies in fuel. (b) Economies in chemicals for water treatment. (c) Economies in miscellaneous materials and equipment. (d) Economies in use of manpower. (e) Deferred capital expenditures. (f) Improved service to customers. (g) Customer cooperation accorded the program. Generally the satisfaction over having achieved the desired results can be expected to lead the utility executive to record the results. Respectfully submitted, TASK COMMITTEE OF THE WATER UTILITY INDUSTRY Louis R. Howson, Chairman A. E. Gorman, Chairman American Water Works Association of Task Committee 1401 Civic Opera Building Director, Water Division Chicago, Illinois Office of War Utilities Washington, D. C. Abel Wolman Johns Hopkins University 211 Latrobe Hall Baltimore, Maryland Boyd A. Bennett, President Northeastern Water & Electric Service Corporation 61 Broadway New York, New York R. K. Blanchard, Vice-Pres. Neptune Meter Company 50 West 50th Street New York, New York Eugene F. Dugger, General Mgr. Des Moines Water Works Des Moines, Iowa Dale L. Maffitt, Secy. & Gen. Mgr. Des Moines Water Works Des Moines, Iowa Philip B. Niles, Personnel Dir. American Water Works A Elec. Co. 50 Broad Street New York, New York Hubert F. O'Brien, President A. P. Smith Mfg. Company East Orange, New Jersey Thomas J. Skinker, Supt. Water Department 312 City Hall St. Louis., Missouri Harry E. Jordan, Secretary American Water Works Assn. 500 Fifth Avenue New York, New York GPO—War Board 7369—p. 7