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ent000888-056

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ent000888-056
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    University of Nevada, Las Vegas. Libraries

    y tf*& Here's an interesting story that sheds a little light on why producer Jack Entratter is liked so well by the top performers in America and why they play for him at the Sands. Seems Roberta Linn's name was spelled Lynn in the printed material for a new Copa show starring Danny Thomas, and also spelled with a Y instead of an I in the posters. No great mistake and Roberta and her managers didn't even think it such a terrible thing to ask to have it changed. Yet Entratter ordered all the printing and posters done over, 36 hours before opening, when the mistake came to his attention. An expensive bit of good will with the entertainers who play his Copa Room, but Jack felt it important enough to do. When asked "Why?" - Entratter said, "Entertainers sell their product thru a brand name, a personal name, that is just as important as Heinz 57 or Campbell or Lucky Strike Cigarettes, to them and to Che public. They deserve the courtesy of the proper spelling of their 'brand name*."