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ent001424-276
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I agree.FREEMAN COMPANY pub/icists 3/28/59 Mr. Blake Clark (2440 Kalorama Rd., N.W. The Reader's Digest Washington, D. C.) Pleasantville, New York Dear Blake, Thank you for your interest in Angelita's Bread, and X will try to answer your questions as well as X can for your READER?╟╓S DIGEST story. X believe if you read the enclosed material about the bread and its beginnings you eight have a better basis for understanding ay comments. After X had hit on the name of ANGELBBEAD and had gotten a Las Vegas bakery to put the bread out on the market as a test, we made contact with the Rolsum Bread people in Minneapolis through the enclosed ASSOCIATED PRESS story, and since then we have been working with the Rolsum people and General Mills in franchising the bread throughout America. Minneapolis and Las Vegas are still the only cities in which the Inroad is being baked so far, but we have just started work on the franchising and should have some results in Chicago and Detroit very shortly. In answer to your question about how financially successful this enterprise has been for me as the originator ?╟÷ X created this project as a plan to help expand the Rom de Lina Hospital here in Las Vegas, and then to help build Catholic hospitals throughout America with the royalties from this bread. X make no money from the projeot ?╟÷?√ß and any traveling expenses X incar are paid for by Mr. lack Entratter, the President of the Sands Hotel, who sponsored this whole undertaking. The Sands has spent quite a hit of money so far, and Mr. Entratter has been wonderful about paying many organisational and promotional expenses to get this project started. X am enclosing a Financial Report up to December 31, 1958, which will show that a total of $8333.99 has been garnered from this idea so far at only a penny a loaf in Minneapolis and three cents a 9508 WILSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611