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s' national retail hardware association comprised of thirty-seven state and regional hardware associations and Canada 964 north Pennsylvania street indianapolis 4 ?╟≤ Indiana president L. A. LUEDTKE FAIRMONT, MINNESOTA minnesota, north dakota south dakota vice-president CARL E. GRAEFF DAYTON, OHIO ohio February 27?? 19!?7 Mr. A1 Freeman Freeman Company, Publicists 9^08 Wilshire Blvd. Beverly Hills, California managing director RUSSELL R. MUELLER advisory committee A. B. HILL PORTSMOUTH, VIRGINIA Pennsylvania and atlantic seaboard Virginia, west Virginia HARRY MEYER SHAWANO, WISCONSIN Wisconsin, iUinois ROBERT H. WESTBROOK RIVERSIDE, CALIFORNIA California, pacific southwest directors G. W. ASPINWALL HAWKEYE, IOWA iowa JOE B. BAKER MCGEHEE, ARKANSAS arkansas, Louisiana, Oklahoma, tri-state, texas Dear A1: One of the nicest things that has happened to me recently was when you called and stated you could again give the winner of our Hardware Week wholesaler salesman Jackpot Prize contest and his wife a five day vacation, including room and food at the fabulous Sands. Our winner will not be chosen until approximately June 1st, but I will be sure and let you know his name at that time. We plan to fly this couple to Las Vegas by Trans-World air lines as we did last year. I am sure they will be as pleased as our couple was last year. K. O. CAYCE, JR. HOPKINSVILLE, KENTUCKY indiana, kentucky FREDERICK J. GARTNER WYANDOTTE, MICHIGAN michigan MELVIN KRAEMER MARYSVILLE, KANSAS missouri, nebraska, western A. R. MANNO MEDFORD, OREGON intermountain, montana, mountain states, north coast, pacific northwest RUSSELL SELKIRK COBLESKILL, NEW YORK Connecticut, new england, new york GEORGE M. SILCOX RIDGETOWN, ONTARIO Canada RUPERT B. WATSON ATMORE, ALABAMA alabama, carolinas, florida, georgia, mississippi, tennessee To show you how we have publicized In advance the vaca- tion at the Sands Hotel, I am enclosing a folder which de- scribes the wholesaler salesman Jackpot Prize contest; also tear sheets from HARDWARE retailer February issue (circulation fy.3,000), which shows how this was mentioned in the contest writeup. Also please note on page 27 of our Hardware Week Fact Book mention of the Sands Hotel. We will continue to give publicity to the Sands Hotel in connection with the Jackpot Prize contest through our publication, printed promotion material, etc. It has already been mentioned from the platform of 37 state and regional hardware conventions, with an estimated total audience of 30,000. Thanks a million for your good work in our behalf with the Sands Hotel, and hope some day soon we can bring you some tangible business that has developed as a result of your courtesy. Publishers of HARDWARE RETAILER ours, r. R. OLMSTED 'Promotion Director FRO/ef encs.