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ent001424-129
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I agree.THE ANGELBREAD FOUNDATION ffiss THE SAND S' HOT EL LAS VEGAS, NEVADA y DUDLEY 7 1 0 0 (e) TV spots * slides * "Coming" end "On sale." (f) S sail,l insert ads for super market retail advertising* (g) Full page color ads - Sunday sections in each city* (h) "Point-of-sale" material for shelf ledges and window display. 6. future ads now in work: A* National advertising campaign to go into effect when distribution in key cities is set up - to feature the 12 ads "A Little Slice of Long Ago." These ads to be run in Sunday supplements and in color. B. National contest to pick a youngster who most closely resembles the Angel on the wrapper, with a prize of a college scholarship as the main point 7. Problems: A. We are not requiring Minneapolis to set aside a penny a loaf for the National Advertising Fund inasmuch as we are just feeling our way and we want it to stay flexible - also, we didn't feel we should make them look like we were being too demanding.